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Email Marketing Strategies Your Recipients will Respond to

Email MarketingIf you create a powerful Internet marketing campaign, you can go a long way to growing your business through using email marketing.  It is a tool that every entrepreneur should seriously consider.  Many businesses are shying away from traditional email marketing because they feel that it is outdated.  However, regardless of how popular social media has become, targeted emails seem to result in much better conversions and are probably not going away anytime soon.

The problem is when marketers are tempted to use their Internet marketing strategies a little too aggressively.  In the end, spam artists only destroy their own reputation and may not even get anything out of it in the short run.  There are a few principles that entrepreneurs should always use when putting together an email marketing strategy that their target customers are likely to respond to.

Many Internet marketers are looking for the line they shouldn’t cross as they develop their email marketing strategy.  Unfortunately, there are many shades of gray and it is not always clear if an email may be classified as spam.   However, you can work hard to minimize the chances of your message being flagged.

First of all, it is always a terrible idea to send an email to an unwanted recipient.  We need to occasionally remind ourselves of the obvious, because entrepreneurs often make very foolish mistakes.  While you can’t be sure how your message is going to be received, you have to at least exercise your best judgment.  If you think that they want to be contacted, they probably won’t flag you for spam even if they aren’t really interested in your product.

It is also important to build trust with your recipient within the body of the email.  This doesn’t only mean being clear and honest about your services.  You also should include your personal contact information so that your readers can feel like they are talking to a real person.  Always remember that you can never predict how someone is going to respond to your message and even the most well intentioned email could be flagged as spam.  Making the effort to build trust with your reader will lessen the chances of that happening.

Another good way to target your recipients and reduce the chances of being flagged for spam is to think carefully about the nature of the people you are going to be contacting. People who are interested in learning more about a particular topic (such as those who have expressed an interest in it or asked a question on a social network or forum) will probably be pretty open to carefully prepared emails on the topic.  On the other hand, if you are selling a product that has traditionally gotten a bad reputation due to unethical marketing tactics of other entrepreneurs, your readers are more likely to be suspicious or even openly hostile towards you.

Email marketing is tricky, but it can be very rewarding.  If you choose to use email marketing, make sure you carefully construct your strategy so that it will work in your favor rather than undoing all of the other work you put into your branding development.

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About the Author: Kalen Smith is the founder of Engineer-a-Business, a provider of business-to-business services and informational products for developing technology businesses. Read more about Kalen here.

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