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11 Proven Keys for Getting Your Emails Read
You’ve read about the importance of having a strong email list, so you’ve worked hard to build up a big list, and you’re ready to start marketing to them. It’s wonderful if you can get your emails out to a broad audience, but there’s more to effective email marketing than just having a lot of […]
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Will an Incubator Help Your Business Take Off? The Short Answer: It Depends.
It sounds like a match made in heaven. Entrepreneurs with good ideas but limited capital and experience meet an accelerator/incubator filled with low-cost space and startup services along with knowledgeable experts to mentor them through. Entrepreneurs get support and a community builds a stronger business environment and more jobs. It can work that way, but […]
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JoinUniverse.com: A Lesson in Flexibility
Determination is often a good thing, but if you’re so focused on executing your original vision that you fail to adjust your plans when necessary, it can mean failure in short order. So one of the most important traits an entrepreneur can have is flexibility. True flexibility means being able to quickly adapt to the […]
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5 Tips for Making 2012 Your Entrepreneurial Year
If you’ve been thinking about starting a business, 2012 is a great year to make it happen. And if you’re already in business for yourself, you can make 2012 the year you take it to the next level. You might think that the economy being in the dumps will be an obstacle and make starting […]
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What’s the Deal with QR Codes?
If you’ve been anywhere recently – online or in the real world – you’ve seen them around. They look kind of weird, and if you don’t know what they’re for, they make no sense. They are Quick Response (QR) Codes, and they’re quickly becoming a mainstay of marketers everywhere. If you have a business and […]
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Blogtrepreneur Interview: Shahed Khan of Viatask.com
He’s impressive by just about any measure, but for a teen working on his first startup, Shahed Khan is worth taking a closer look at. Shahed is the founder of Viatask, an application that’s launching 11/22/2011 and has been called Craigslist for chores. There’s no doubt in my mind that his is a name we’ll […]
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What Makes Family Businesses Thrive? The Family Business Infographic
Is your family the type that’s close-knit and supportive? Or is the dynamic more like something out of a daytime soap opera? Even if it’s the former, and Thanksgiving dinners don’t ever result in bodily injury, that doesn’t mean you have what it takes to go into business as a family. Working with family can […]
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5 Ideas for Eliminating Startup Funk
Let’s get real – startups are not for the faint of heart. With any startup, there will be plenty of triumphs and challenges along the way. Your biggest challenge might be not being overly confident in successful times, and not becoming too despondent when facing setbacks. You’re bound to, at one time or another, get […]
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That Little Something Extra
In Louisiana there is a common word, “lagniappe” (pronounced “LAN-yap”), which means giving a little something extra to a customer’s order to build good will, and most of all, return business. A baker’s dozen is a good example. The French also have a similar PR technique called “amuse-bouche,” meaning mouth amuser. A chef presents a […]
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The Ever-Present Brand
Whether you’re in startup mode or have been in business for a while, your focus has likely been on developing your products and services. You probably have also designed a logo and a website and joined social networks. But how much time have you spent planning and promoting your brand message? Even if you have […]
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