Brainstorming business ideas around the table with friends is fun. When it comes time to make some decisions, there’s a number of questions that need to be asked and answered honestly before diving into the deep-end. Take a personal inventory before you plunge into the entrepreneurial world and start with our short questionnaire. Can I […]
Continue readingI recently got an email from a blogtrep who wasn’t sure if his idea would work out or not. After some back-and-forth, he felt better. It did, however, inspire me to write out a couple of questions that anyone thinking of starting their own business or product should think over before diving in. The first […]
Continue readingEntrepreneurs are at the leading edge of the business world. They’re creative and forward thinking, and they love the rush of taking a new idea and making it a reality. They’re idea people, but they may not be always as strong at some of the logistics, like promotion and branding. You’re always branding, whether you […]
Continue readingSimon Berg is the CEO of Ceros, an intriguing startup, whose brand marketing platform gives customers the tools to create, manage and deliver engaging, brand experiences across all modern devices and channels: web, tablet, mobile and social. All of this is accomplished in the cloud and with no need for any coding. Investors in Ceros […]
Continue readingBreaking Bad is a show about its main character’s blackening soul, the vast abyss of the human condition, and the cost of power. Without the meth thing, though, it’s really a story about a teacher who decides to start his own small business. In preparation for the final season, I threw the best episodes on […]
Continue readingPart I: The Dancing Baby Effect Humans are social creatures. We like to talk, but we also like to listen. We’ve gone from oral history to the printing press, and eventually made our way to worldwide connectivity with the internet. Originally intended exclusively for military use, the guys over at DARPA discovered that it was […]
Continue readingIf you haven’t already started a blog about your business, idea, or community then you should probably get started. The trade magazine, like many other printed publications, have taken a turn towards the internet and getting on board is as easy as logging on to WordPress. You’ve built a website for your product, hopefully installed […]
Continue readingQVC is dead. Well, not quite, but Google announced its new plan for organic links to products advertised through YouTube and I can’t wait for it to become mainstream. No longer do we have to see how many necklaces are selling, hear about cool katana craftsmanship, or listen to cue-card pitches. Advertisers no longer have […]
Continue readingYour business is thriving. You’ve managed to stay ahead of the competition. But staying on top requires a strong and consistent connection to your audience (i.e., your current and potential customers). While a blog offers an excellent forum to build this relationship, it seems everyone’s got one––or more. Like stars in the sky, there are […]
Continue readingMedia coverage––online, print, and social––has the potential to launch your start-up or established business from obscurity to buzz-worthy. But without a glitzy PR firm on retainer (yet), how can you garner the attention of journalists? First rule of thumb––journalists typically want to make some sort of difference. Their mission is to tell a unique story […]
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