Market forecasting is one of the most important traits in any entrepreneur. Figuring out what the consumer wants before they know it themselves is infinitely important. It’s also really frustrating when someone else hits the spot before you have your chance. We combed through our deep-seeded insecurities to bring you a list of current (last […]
Continue readingWhat’s in a name? A lot, actually. When you’re deciding on the word that’ll stick into any potential customer’s head when they first hear about your product. You may be further on your way to choosing the right name for your business by avoiding these eight mistakes: Trying to outsmart a successful large company by […]
Continue readingOnline marketing has brought the world market to within the means of even the smallest business. However, the enormous size of the Internet market and the number of marketing options can seem overwhelming to a business just starting its first online marketing campaign. Before you begin, take a few minutes to consider the following online […]
Continue readingFew things in life are get-rich-quick endeavors, but that isn’t to say that some aren’t more promising than others. Take, for example, the numerous industries that recently started booming across the nation. If you were to start a business, it would make sense to begin one in a promising field where you know you have […]
Continue readingThere will be a few obvious trends this year as well as a few surprising ones. Regardless of whether you are new to entrepreneurship or not, take heed of these advances in 2013. 1. Get Off the Trend Bandwagon The problem is trends tend to distract an entrepreneur from what they really want to accomplish. […]
Continue readingHello, friends and listeners. Welcome to another episode of “Lamps and Stamps,” the only podcast devoted to a weekly breakdown of the hottest news from the lamp and stamp community. We’ve got a special show today. John Harrington, inventor of the lamp, is here to give us some historical perspective and let us know how […]
Continue readingBusiness is about establishing and maintaining relationships with customers. What better way to connect with your potential customers than by putting your face in front of the camera? Getting people’s attention is increasingly competitive, and we’re all constantly bombarded by facts, figures, and images. To stand out, you’ve got to create content that is both […]
Continue readingThere are a number of ways to monetize your online efforts. Sometimes, seeking a method of monetization is secondary to creating something “cool” and then sorting out the fallen chips from there. We can’t all create Facebook; however, creating a membership site or at least offering users an option of paid membership on your existing […]
Continue readingAnthony Smith is founder and CEO of Insightly, a customer relationship management software for small businesses. More than 100,000 businesses worldwide leverage Insightly’s cloud-based technology, easy-to-use interface and freemium pricing model to organize and manage their business. AT: Could you tell us a little bit about your own history and background? AS: I grew up […]
Continue readingUtilizing social media in your online endeavors should be an essential component of your overall strategy. Search engines are being modified to reflect the popularity of powerful sites like Facebook, Twitter and other big-name players. Maintaining a social presence and building a reliable reputation are vital to effective online marketing and networking. Now, as Google+ […]
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