The Advantages of Investing in a Business App – Here’s Why You Should Consider It

For the businesses existing in 2020, you are part of an incredibly competitive market. Thanks to the advent of the internet and increased consumer spending, there are more small and medium-sized enterprises in existence today than there have ever been before, and every one of them needs to find a way to stand out from the crowd.

While having a website and a strong online presence is now par for the course, there’s something else that’s becoming increasingly necessary in order to stay abreast of your rivals: we’re talking about a mobile app.

Take a second to consider how much time you spend on yours. The average individual picks up their phone more than 1,500 times per week, while mobiles account for an incredible 65 percent of all eCommerce traffic. For businesses that hope to take advantage of this trend, the solution is simple: mobile-optimised content and the creation of a functional and high-quality app to go alongside it. Here are just a few of the advantages this can offer.

A more customer-friendly experience


If there’s one very simple reason to invest in an app, it’s because your customers will often expect it. You only have to look at high-value industries to see this in action, with entire guides dedicated to subjects such as finding the best investment apps in the UK on learnbonds. That’s because apps breed convenience, allowing consumers to easily access your products even when they’re on the go. This applies not only to the investment sector, but to commerce more widely: customers expect you to make their job – of browsing and purchasing – simpler and more streamlined, and an app is one of the most efficient ways to do this.

What’s more, it can contain a series of attractive features to enhance their experience to an even greater degree, such as an inbuilt loyalty programme. This means that the more your customers interact with your business through your app, the more they reap the rewards, creating a positive dichotomy for you both.

A stronger brand

As well as improving the overall customer experience, an app can be a useful tool for strengthening your brand. Helping to create awareness of it, it also encourages communication with your audience, and the more you’re able to interact, the more trust you build.

The way that consumers respond to this is by demonstrating an increased willingness to buy from you, while also being more aware of your existence on the whole. If your app is there every time they open up their home screens, this places you firmly at the forefront of their minds, so you’re an obvious choice when they’re looking to make a sale.

More consistent interactions with your customers

There’s also an argument that businesses with mobile applications are better able to connect with their client base. That’s because customer service isn’t only about face-to-face communication on the shop floor.

Rather, it’s defined by the end-to-end purchasing process, and your app is consistent throughout this. When it is easy to use and pleasant to browse, it acts as a positive representation of your company – one which is available around the clock.

Should you choose to outfit it with a chatbot, even better, for then you’re able to provide premier customer service and support at all times of the day and night. This acts as a hugely positive reflection on your business, creating beneficial connotations in the long-term.

Isn’t it time you considered investing in an app for your enterprise?

Rylie Holt