Matthew Toren

Online Marketing Trends for 2010

We're often asked where we see trends emerging and especially at this time of year, with a virtual clean slate…

Realize the Potential of New Media

New media surely isn't new anymore, although if it is new to you, you are in danger of getting behind…

Is the iPhone or Blackberry Better for Business?

Before Apple burst onto the scene with the iPhone and changed mobile communications as we know it, Blackberry, as perfected…

Unusual Uses for Google Wave

Google Wave continues to enthrall and confuse at the same time. This is a whole new line of communication and…

Can Your Small Business Culture and Values Win You Sales?

In the United States, do we really value the culture of our people as much as we say we do?…

Have a Traditional Holiday, Not a Traditional Marketing Plan!

It's that time of year again, time to break out the mistletoe, watch the Christmas parade, marvel at the Grinch…

Don’t Let Negative Feedback Bring You Down

It's an integral part of doing business and sooner or later you are going to come across it as well…

Win Sales with Holiday Offers

'Tis the season for gift giving and rampant consumerism, so why not join into the spirit? With Black Friday &…

Don’t Give Up on Your Customer if Their Payment Card is Declined

Whether we like it or not, business these days revolves around the use of credit or debit accounts and if…

Making Mistakes with Social Media

It's such a minefield, isn't it? How do you set foot into the social media world without making mistakes, even…