How Open Sourcing Ideas Can Be Good for Your Business

When I was in college, one of my favorite places to study was deep in the lesser-used stacks of my…

Back-to-School Online Spending and Ecommerce Trend [Infographic]

Back to school is an exciting time, not just for kids and their parents, but for the small business owners…

Amsterdam College Teaches Grad Students About Entrepreneurship

The team from left to right: Lara Hakkert, Marjin van der Linden, Cassey Shapiro, Marieke van der Werf, and Maarten…

Unleashing the YouTube Inside of You

More viewers watched online video than TV in 2012, according to SundaySky. Nearly 200 million viewers watched 456.6 million content…

Affordable Social Media for Small Business

You know you need to be on social media, right? It’s been pounded into your head enough. Everywhere you turn…

Small Business Hiring: Dos and Don’ts from Someone Who’s Done It

Hiring your first few employees is exhilarating; you’re building a team of people who will help you build your business…

The $100,000 Question: To Get an MBA or Not?

If you were told you could make a median base salary of $120,000, you’d be crazy not to jump at…

How to Unleash the Potential of Your Brand Ambassadors

The power of brand ambassadors is undeniable. A 2012 Nielsen study reveals that 92 percent of consumers around the world…

Why Brand Ambassadors are Underutilized by Businesses

According to Wommapedia, a leading Internet resource on Word of Mouth Marketing (WOMM), 72 percent of people claim that reviews…

5 Tips for Flawlessly Managing Your Affiliate Marketing Partnership

Maybe you’ve heard it from a parent, significant other, team member, or co-worker: “We need to work on our relationship.”…