It’s very important to realize that your brand is one of the most important aspects of your business. It can…

Do you make some of your money locally, and some of your money remotely, or online? If the answer is…

In Louisiana there is a common word, “lagniappe” (pronounced “LAN-yap”), which means giving a little something extra to a customer’s…

There’s no mystical secret when it comes to being a successful business owner. There is certainly no definite set of…

Whether you’re in startup mode or have been in business for a while, your focus has likely been on developing…

In today’s market, businesses are no longer dictating to, but rather listening to and conversing with their customer base.  By…

Search engines are essential for getting your site noticed; however, it is a huge challenge to optimize your site when…

We believe that the answer to the question, “Does it make sense for my company to look for investors?” is…

A rut is a routine with a series of bad habits that we do over, and over, and over again. …

The relationship between a small business and its customers can be very complex at times. And although it’s not as…