Olivier Baudoux

How to Unleash the Potential of Your Brand Ambassadors

The power of brand ambassadors is undeniable. A 2012 Nielsen study reveals that 92 percent of consumers around the world…

Why Brand Ambassadors are Underutilized by Businesses

According to Wommapedia, a leading Internet resource on Word of Mouth Marketing (WOMM), 72 percent of people claim that reviews…

Five Common Facebook Marketing Pitfalls and How to Avoid Them

The power of Facebook for marketers is undeniable. According to September 2013 data released by the social media giant, Facebook’s…

Brand Ambassadorship Success Stories

Following up on my previous blog post, I’d like to share three great brand ambassadorship success stories from companies we…