For Busy Entrepreneurs

Olivier Baudoux

Author Archives: Olivier Baudoux

How to Unleash the Potential of Your Brand Ambassadors

The power of brand ambassadors is undeniable. A 2012 Nielsen study reveals that 92 percent of consumers around the world say they trust earned media, such as word-of-mouth marketing or recommendations from friends and family, above all other forms of advertising. And with the continued explosion of social media, mobile and other technology tools, creating […]

Why Brand Ambassadors are Underutilized by Businesses

According to Wommapedia, a leading Internet resource on Word of Mouth Marketing (WOMM), 72 percent of people claim that reviews from family members or friends exert a great deal or fair amount of influence on their purchasing decisions. This is just one of many statistics pointing to the importance of word-of-mouth endorsements from people who […]

Five Common Facebook Marketing Pitfalls and How to Avoid Them

The power of Facebook for marketers is undeniable. According to September 2013 data released by the social media giant, Facebook’s total monthly active users now exceed one billion. But while it seems that Facebook should be a natural goldmine for winning new customers and keeping existing ones engaged, still many struggle with how to make […]

Brand Ambassadorship Success Stories

Following up on my previous blog post, I’d like to share three great brand ambassadorship success stories from companies we can learn from. Each shows the power. Taco Bell: Last year, 15-year-old Illinois high school swim team member Ryan Klarner, posted a plea on Taco Bell’s Facebook page a plea to receive a customized Speedo […]