For Busy Entrepreneurs

Do You Know What Your Customers Really Want?

When a customer comes to your business, you might think they’re looking for a lawn mower, tasty burger, software solution, or whatever your company sells, but it typically goes much deeper. Sure, they want the product…but they’re ultimately searching for what the product does for them. What Customers Actually Crave If you’ve never spent much […]

How to Increase Your Purchasing Power with Business Credit Cards

Establishing an excellent business credit score and getting a business credit card is similar to a rose above its thorns where the thorns are the trials and financial downsides of your business. It is because business credit cards provide you an easy access to your immediate working capital requirement. Through proper use of this card, […]

5 Reasons to Start a Subscription box

By Cheyenne Smith Whether you’re an established e-comm entrepreneur or revving up to launch your first business, there’s one revenue model you don’t want to overlook: subscription commerce. After all, the subscription box industry continues to grow in both supply and demand, and the business model’s reliance on recurring revenue makes it easier for companies […]

3 Ways to Reduce Your Bounce Rate on Long-Form Content

If you want to perform well in terms of SEO and online visibility, the importance of long-form content has been well documented. But in your pursuit of developing rich content that drives leads, you have to be cognizant of your bounce rate. What is Your Bounce Rate? As marketer Amanda Zantal-Wiener explains, “Your website’s bounce […]

Examples of Great Ecommerce Website Designs

There are many things to consider when building your ecommerce store. From overarching concerns like your brand’s name, to details such as font size, every decision you make will impact the final result. People will of course notice the physical layout and aesthetic of your site. But this isn’t the only thing that goes into […]

3 Tips To Optimize Your Content For Voice Search Today

As an entrepreneur, you don’t have time to keep up with all the latest trends. How many times should you revamp your website according to a trend? That can be an endless venture. However, there’s one emerging trend you should watch for because it’s about to change everything: voice search. Voice search is already here, […]

Iubenda on Internet Cookies and Data Protection Laws

Iubenda is a leading service provider of software solutions and direct assistance for online legal compliance. It was founded in 2011 and now it already boasts 20,000 clients in more than 100 countries thanks to its extremely high-quality services. Its mission is that of driving a revolution in generating, managing andfruiting legal contents on the web.Recently, […]

4 Advantageous Ways To Structure Your Webpage Content

You’ve heard that content is king, but what if your visitors don’t read your content? How will they know you’ve got a great product or service? The art of getting people to read your wonderful content, in emails and on the web, is done with formatting. Here are 4 ways to format your webpage […]

6 Reasons Why Businesses Fail and How to Avoid Them

New businesses are springing up all the time. Then why is it that as many as 8 out of 10 new businesses fail before they are two years old? In fact, almost one-fifth of start-ups fail in the first year, according to statistics published by the US Small Business Administration. Four out of five businesses […]

Five Signs It’s Time To Outsource Your Marketing Efforts

Most companies start out with a very small team, so responsibilities are shared across the board. This becomes a burden when the enterprise reaches a certain stage, necessitating greater specialization and collaboration with outside specialists. Marketing is among the activities that are often handled by an external firm, in part because it demands highly specific […]

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