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Top 5 Small Business Customer Engagement Strategies

As most large corporations know very well, customer engagement is one of the keys to building long term customer loyalty and revenue streams.  Many companies spent $100 billion on customer engagement efforts several years ago. Today, it’s probably much more than that. However, customer engagement isn’t something that only the largest multinational corporations should worry […]

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How to Market a Hotel to the Modern Consumer

The hotel business is extraordinarily competitive. No matter how nice your hotel is, you need a strong marketing focus to get the word out about your facilities. So, how can you effectively market your hotel for today’s customers? A multi-faceted marketing approach is appropriate.Marketing OnlineAccording to a 2016 study, 95% of consumers search for locations […]

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Mobile eCommerce Tips to Gain Brand Loyalty

Mobile eCommerce is growing at a fast pace, with global smartphone users currently sitting at around 2.3 billion, and global sales via mobile expected to hit $638 billion by 2018. With a growing number of mobile users, shoppers and industry in general, it makes it more clear than ever that merchants need a winning mobile […]

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