When you have a small to medium-sized business, it’s easy to think that branded workwear is an unnecessary expense. However, if you’re looking to expand your business and make progress in your marketing tactics then you could already be missing out on huge numbers of potential clients.
Think of branded workwear and it’s easy to imagine builders on construction sites wearing hardhats, high visibility jackets and even steel toe-capped boots with company branding on them – you can find the latest in custom branded safety workwear designs here, just click the link – but that’s because they’ve utilised their safety equipment and turned it into a simple yet effective advertising solution. And, believe it or not, it can work for your business too!
Here we’ll explore the simple yet effective benefits of branded workwear.
It’s free advertising!
Of course, there are some initial costs, but compare the price of some smart-looking and attractive pieces of workwear to a huge radio-ad or TV campaign, and it’s a no-brainer. When you place your company logo on clothing, it’s not just seen at a specific time of day – it’s seen throughout the day, by people in the street, people waiting in queues at the supermarket, and when your team are out on their lunch break. The amount of exposure your brand receives is astronomical!
Just bear in mind that your workwear needs to be of good quality and kept looking smart on your staff to give off the right impression. Workwear is great for advertising, but workwear that looks scruffy and unkempt doesn’t give off the right impression.
It makes your workforce feel good
Kitting out your workforce doesn’t have to be expensive. And you’ll feel a real sense of satisfaction when you see your staff wearing your company logo and colours with pride. Well branded workwear can bring your staff together and create a sense of unity. It makes teams look and feel professional and looked after! Additionally, if you have a business in a crowded sector it pays to make yourself stand apart from the competition.
Your customers will love it
Need to grab the server’s attention? Got a query about a product? Get your employees in high-quality, branded workwear and when your customers need assistance, they’ll know who to turn to. If your staff are wearing a smart uniform, it lets customers know that they’re in the hands of the experts and it really adds that extra finishing touch to your business’s look.
It’s incredibly easy
Branded workwear has never been more accessible. So, whether you want branded face masks, face shields, hoodies or polo shirts, it’s never been easier to get your company logo, colours and contact information etc branded onto anything that suits your business’s style.
And finally, brand recognition is inevitable
Certain workwear is just instantly recognisable. From the cabin crew uniforms of British Airways and Emirates to the uniforms of UPS drivers and even the coloured shirts and fleeces of your favourite supermarkets. When a company gets their workwear just right, it does incredible things for their brand recognition!