When it comes to your business’s priorities, the type of packaging you use for your products is at the bottom of the list. After all, the packaging doesn’t really matter, it’s just the product inside that does, right?
Unfortunately, that’s not necessarily the case. Of course, it is incredibly important that you offer high-quality products, but that doesn’t mean that the packaging doesn’t matter at all.
In fact, choosing the right packaging for your business’s product is very important, and this post is here to show you why.
It keeps the product safe
Without proper packaging, your product might not make it to its destination in one piece, especially if you’re shipping it from a warehouse to your store, or even directly to a customer.
Some products will break without the correct packaging. In certain cases, packaging also helps to keep products fresh – this is especially true when it comes to perishable items like food.
You need to figure out what you need from your packaging, and then find a type of packaging that offers that to you. This will be different for each business since it depends on what product the packaging is for.
When it comes to more niche products, you will want to pay extra attention to the packaging. For example, if you run a marijuana business, you might want to look into dispensary packaging rather than generic packaging.
It helps you market your business
Yes, you read that correctly. If you choose your packaging wisely, it can act as a form of marketing for your business. This is because you can get custom packaging with your brand on it.
Every time your customer looks at the packaging, they will remember your business. While this might not be as effective as some other marketing strategies, it’s a relatively cheap and easy way to promote your business and remind customers of it.
It makes the first impression
Nowadays, with so many people shopping online, there is always the possibility that the only experience a customer will have with your business is via ordering and receiving a package. This means that the first thing they will see before they even reach the product is the packaging.
As you can imagine, you must thus make a good first impression. This will keep customers coming back for more, which is very beneficial for your business. You can learn more about the importance of customer loyalty here.
It reflects your business values
While it may sound far-fetched to say that the kind of packaging you use for your products reflects your business’s values, it’s true.
After all, everything you do reflects your business’s values in some way. If your packaging is cheap, it shows that you don’t care about quality. Similarly, if your packaging is of good quality, it shows that you are a luxury brand that cares about its customers.
It can also reflect your stance on environmental problems. If you use recyclable packaging, it shows that your business is eco-friendly. If you haven’t already, you should certainly consider being more environmentally conscious since there are so many reasons why business should go green.