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  • A Case Study on Mobile Behavior: What you need to know!

    20 April 2013

    Survey Monkey and digital marketing agency, iAcquire recently collided forces to determine holistic Internet behaviors in a series titled, “Search, Social, and Mobile Behavior.”

    We recently published the Search Behavior and Social Behavior infographics, and the last of the series will uncover the lesser-but-equal mobile channel. This infographic dives into how individuals behave on mobile devices and how they interact with social networks. Whether you are a business owner or marketer, this study helps you understand the user behavior on Smartphones and tablets.

    Here are some key points:

    • 70 percent of mobile searches lead to an action on a website within the hour
    • 40 percent of searches are conducted while in front of a television
    • A majority of mobile searches occur on Smartphones vs. tablets: 60 percent of users search on their phone, while 40 percent search via tablet
    • Around 40 percent of users will opt for a different website if it’s not mobile friendly
    • *Nearly half of individuals who are between 18 and 29 conduct at least one mobile search every day

    Explore the infographic here:

    iAcquire Mobile Behavior Study
    iAcquire Mobile Behavior Study

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