Is Starting A Business in France More Appealing Than The UK?
The historical relationship between France and the UK is long and complex. From the Norman Conquest in 1066 the two countries have alternated between entrenched allies and bitter rivals. The melancholic milestones of both Hastings and Waterloo sum up Anglo-French relations perfectly, often squabbling but neither really getting the upper hand. In contemporary times, the rivalry […]
Continue readingFour Tips for Successful Business Travel during the Holiday Season
For many of us, business travel isn’t exactly something to look forward to. Long travel hours, jet lag, long business meetings and just the general being away from home can make business travel rough – and that’s just during the normal year. During the holiday season, when travel is at its peak, business travel can […]
Continue readingHire the Top 3% of Freelance Designers with Toptal.com
To date, Toptal has been known as a thriving network comprised of some of the best software developers in the world. However, its network is anything but homogenous. There have always been designers at Toptal, and it has always worked to find digital design experts for specific projects to meet client demand. But up until […]
Continue readingBuilding Relationships with Networking Events
Anyone starting up a small business will have repeatedly heard that networking is a key ingredient to the company’s success. Whether you’re the director of a new gas generator rental service for large corporations to hire, or the director of a new marketing agency that specializes in retail, all startups can build a reputation and […]
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What Can You Do Online to Support Your Local Offline Businesses?
Those of us who work primarily online can sometimes develop a kind of tunnel vision. When we think “retail,” we’re actually thinking about e-commerce. When we think “publicity,” we’re automatically thinking about guest blogging, link building, and SEO. And when we think “advertising”… well, we don’t like to think about that do we? But, as […]
Continue readingKeep Your Content Strategy Organized with These 6 Tools
The number of tools to help you in your content marketing efforts are getting well past the point of useful and starting to move into intimidating. Content marketing is as much about staying organized as it is actually producing the content, so these tools are undoubtedly necessary. What’s not necessary is paying an absorbent amount […]
Continue readingPerfectionists Are Not Entrepreneurs
Isn’t it annoying when you often hear people say ‘I am a little bit of a perfectionist, really’ (usually accompanied by a smug, self-satisfied, self-congratulatory, knowing, conspiratorial smile) as if it’s a declaration of some kind of key to a super-human power that they hold. Every time I hear this I want to comment something […]
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Why Thought Leadership Content is Important for Successful Brand Reputation Online
French mathematician Blaise Pascal once said that the greatness of humankind could be found within the power of thought, and the respected American author Ralph Waldo Emerson asserted that every action is preceded by thought. These days, both Pascal and Emerson are historically regarded as two very influential thought leaders whose reputations were preceded by […]
Continue readingWeb Design Strategies for Turning Visitors into Paying Customers
Add Media If you use software such as Google Analytics to keep track of traffic on your website, you have a good idea of how many site visitors you receive each day, and how long they stay on your website. Chances are, you also have a good idea of the percentage of visitors that actually […]
Continue readingThe Pros and Cons of an Open Office
It goes without saying that the best-designed offices will be the most productive, and companies have long strived to create working spaces that maximize output through employee collaboration. It has become increasingly popular for organisations to do away with traditional set-ups – where offices are private, closed off domains – instead favoring an open-plan design, […]
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