If you are like most companies, your sales conversation starts in one of two ways: a detailed PowerPoint laundry list of your features and benefits or you look at them and ask “What keeps you awake at night?” In either case, you are putting yourself behind the eight ball right from the start. In the […]
Continue readingMost internet marketers have long been familiar with the e-commerce giant Amazon. Usually, anyone with a website receiving a half decent volume of traffic will have various articles peppered with affiliate links to high value items on Amazon. The affiliate model, was, and still is to some extent, a fantastic revenue generator. However, as Google […]
Continue readingAs you build your business plan for your small business, you will become more aware of what you require for that operation to run smoothly and successfully. Vendors are an important part of that picture, because no business operates entirely self-sufficiently. Even if you’re at the early stages of your business planning, and thus your […]
Continue readingAn enormous obstacle for small e-commerce companies is establishing trust — without it, few prospects are willing to take the risk of ordering online from a company they’ve never heard of before. With a properly designed website, small companies can establish trust. By avoiding these five product page mistakes, you’ll be well on your way […]
Continue readingWhen it’s time to start a business, procrastination can be one of your biggest enemies. While you may not intentionally be delaying your launch, it’s likely you’ve convinced yourself that one of the following two myths are true. Myth #1 – I Don’t Have Enough Formal Education/I Don’t Know Enough Yet If you’ve only got […]
Continue readingHow to make money online, for free, is one of the most frequent questions we get, both online and offline. Making money on the internet provides a low barrier to entry environment to start an online business. You can get started making money online for little or zero cost at all. Seemingly everyone wants to […]
Continue readingYou’re in the heat of battle. It’s you against the world, one of your busiest, yet most productive days in business for months. You’re on fire! Suddenly it feels like your stomach is on fire too. It’s groaning and your juuuusst starting to feel a little niggle in your head. Actually, feewwwie, starting to […]
Continue readingIt’s the first question we’re asked by almost everyone – “What do you do?” And it’s an invaluable opportunity to make a meaningful impression. You never know who could be asking the question. It could be your next biggest client or referral partner. So don’t squander the opportunity by sounding like everyone else. Here are […]
Continue readingThink of the executive summary as a one-page business plan – it provides a comprehensive overview of all the elements that will make your business model a success. Since it’s likely the first impression that investors will get from your company, the executive summary is your best chance of grabbing the attention of investors. […]
Continue readingIt can be daunting looking at Google Analytics or your CRM (Customer Relationship Management) system and deciphering what you should and should not be monitoring. Some metrics are simply meaningless and will add no value to your marketing plan, while others are vital. So what are the vital stat’s you need to follow? Which will […]
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