Brad Shorr

Author Archives: Brad Shorr

Brad Shorr is the B2B Marketing Director of Straight North, an Internet marketing firm with headquarters near Chicago. Brad writes frequently on marketing topics such as ROI, social media strategies, and copywriting tips. You can read all of Brad’s work on the Straight North Insights blog.

What Are The Best Marketing ROI Metrics?

Business owners shy away from internet marketing when it appears to offer vague, immeasurable returns. In reality, Internet marketing campaigns can be measured, but many organizations put so much emphasis on the creative side, they forget to identify the key metrics that enable them to evaluate performance. Let’s take a look at important Internet marketing […]

Continue reading