With all the details that businesses need to worry about — from marketing to budgets to following up on leads — coming up with a compelling slogan is often an afterthought. That’s unfortunate, as a good slogan can make a big impact on your company. Think of the most memorable brands: McDonald’s “I’m Loving It,” […]
Continue readingIf you are running a business, chances are that your biggest fear is whether you might be doing it in a wrong way. As the competition out there is getting smarter and more resourceful, it is only normal to be concerned about missing something important along the way that might cost your business. But the […]
Continue readingGet any group of people together in one room, and you’re bound to have some differing opinions. It’s why there are 12 jurors for more serious cases. The idea being that if you can get 12 different people to agree with on something, it’s probably the right choice. Luckily, most workplace dramas aren’t as intensive […]
Continue readingManaging a small business is a full-time endeavor that requires the best tools and techniques to ensure you are able to maintain a high level of productivity. There are many solutions available that can make invoicing easier, improve collaboration, and connect better with your customers. When you want a solution that will help you get […]
Continue readingBlogging has been an extremely popular pastime. Some people blog to share a passion about something. Others blog to provide a narrative of their life to people who are interested in reading about them. Others blog to raise awareness of things that are important to them. Finally, others blog to create interest in their products […]
Continue readingOver 500,000 startups are launched every year in the U.S. alone. The majority of them fail. While there are many reasons for their failures, probably the most common is the lack of resources – money and manpower. New business owners are low on cash, and they need expertise that they cannot hire, for essential business tasks. One […]
Continue readingThis is Part 1 of 3 in this blog post series about Selling Your Business in 2016. Stay tuned for part 2 and 3! All indicators point to 2016 being a banner year for selling your business. 2014 and 2015 have seen accelerated M&A activity across the board in comparison to earlier recession years, while interest […]
Continue readingThose of us who work primarily online can sometimes develop a kind of tunnel vision. When we think “retail,” we’re actually thinking about e-commerce. When we think “publicity,” we’re automatically thinking about guest blogging, link building, and SEO. And when we think “advertising”… well, we don’t like to think about that do we? But, as […]
Continue readingIsn’t it annoying when you often hear people say ‘I am a little bit of a perfectionist, really’ (usually accompanied by a smug, self-satisfied, self-congratulatory, knowing, conspiratorial smile) as if it’s a declaration of some kind of key to a super-human power that they hold. Every time I hear this I want to comment something […]
Continue readingFinding the most suitable candidate for a job role is one of the most challenging aspects of being a small business owner. Recruitment can be an arduous and frustrating task at the best of times. As well as advertising the role in the right places, you’ll need to filter through numerous applications, make a judgement about every candidate’s […]
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