Business is about establishing and maintaining relationships with customers. What better way to connect with your potential customers than by putting your face in front of the camera? Getting people’s attention is increasingly competitive, and we’re all constantly bombarded by facts, figures, and images. To stand out, you’ve got to create content that is both […]
Continue readingThere are a number of ways to monetize your online efforts. Sometimes, seeking a method of monetization is secondary to creating something “cool” and then sorting out the fallen chips from there. We can’t all create Facebook; however, creating a membership site or at least offering users an option of paid membership on your existing […]
Continue readingAnthony Smith is founder and CEO of Insightly, a customer relationship management software for small businesses. More than 100,000 businesses worldwide leverage Insightly’s cloud-based technology, easy-to-use interface and freemium pricing model to organize and manage their business. AT: Could you tell us a little bit about your own history and background? AS: I grew up […]
Continue readingUtilizing social media in your online endeavors should be an essential component of your overall strategy. Search engines are being modified to reflect the popularity of powerful sites like Facebook, Twitter and other big-name players. Maintaining a social presence and building a reliable reputation are vital to effective online marketing and networking. Now, as Google+ […]
Continue readingShare this image with your social networks![social_share] Destiny has plagued the philosophers for centuries. It can be a powerful source of both positive and negative states of mind. Is destiny something out of your control? If so, have you given up all your power in life? Or is destiny something you can guide and direct? […]
Continue readingYou’ve made the plunge and decided to start investing some time marketing on Facebook. Why wouldn’t you? Millions of users communicating directly with one another certainly creates opportunities for word of mouth to spread. Start by asking yourself exactly what you hope to achieve with your marketing efforts. Publicity? Maybe a group of users beginning […]
Continue readingCenturies ago, only the educated elite could read, let alone write, books. Improvements in printing technology allowed the written word to be shared with the common people. Words equal power, and this proliferation of literature helped create the concepts of equality and democracy that we so value today. As the Internet developed, information became even […]
Continue readingIf you’re interested in building a niche site or getting your web content ranked highly, it’s tempting to focus solely on the granddaddy of search engines. Though Google does command an immense proportion of search traffic, it is not the only player at the table. Competitors to Google like Bing and Yahoo each represent around […]
Continue readingShare this image with your social networks![social_share] Almost every epic tale tells of a prophecy. A young hero who will rise up, fulfill her destiny, and save the day. This hero follows a typical pattern. At first, she is resistant and doesn’t accept the fact she is the chosen one. Then she feels fear. She’s […]
Continue readingThe “traditional” way to get started with an online business, a niche website, can be hugely profitable if created and run successfully. It’s important to remember that “tradition” is only a couple of decades old when it comes to online businesses, so the model is not set in stone. Still, a niche website is like […]
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