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The Marketing Power of Small Business Ethics

Running a small business means you are up against bigger companies with seriously fat budgets and established reputations. Building the trust of prospective customers can be a bit of a task, but once the quality and legitimacy of your company is established, customers will be much more likely to abandon the patronage to the big […]

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7

10 Big Myths About Marketing

Off-handedly, marketing may seem to be an intuitive process. However, if you have ever dabbled in marketing-planning, you know that it is sometimes completely counterintuitive and rather complicated. Sometimes it is a process where trial and error are the most effective approaches. Other times, it is more important to carefully research every detail before saying […]

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