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7 Critical Skills for Marketing Success

Marketing is an important skill for business, and for life itself. Really, anything can be marketed, including a product, an idea, yourself, or your view point. The biggest mistake people make is thinking that if they just get their name “out there,” they’re going to see results. But no matter what you’re marketing, there are […]

Q&A with Nathan McNeill, Co-Founder & Chief Strategy Officer for Bomgar

In 2003, Joel Bomgar asked his college friend Nathan McNeill to help him launch a business selling software that he developed to remotely access and fix computers, known today as remote support software. Nathan knew little about starting a company, but decided to take a chance and became employee number two at the eponymously named, […]

Are You Winning or Losing? Are You Sure?

In all aspects of our lives, sometimes the best lessons are learned the hard way. As a business owner, making a decision that maybe in the end wasn’t the best choice can end up costing customers, money and in some cases, the business itself. What is important is to view any failure as a positive […]

Answers to the Top Five FAQs about Blogging

Blogging can be a tricky monster to face. The relative creativity that is required of the blogger as well as the fact that the posts need to be well written can be a daunting task to most business owners. Focus on what you do best and work to continue and improve the blog as you […]

Looking for Funding? Want to be on Shark Tank? How About Crowd Funding?

If you’ve run out of friends and family and there are no crowds beating a path to your company’s door, it may be time to explore other, less traditional fundraising options. Some of these lead to surprising levels of success. For example, one request on kickstarter.com asks for funding for a film, The End of […]

The Marketing Power of Small Business Ethics

Running a small business means you are up against bigger companies with seriously fat budgets and established reputations. Building the trust of prospective customers can be a bit of a task, but once the quality and legitimacy of your company is established, customers will be much more likely to abandon the patronage to the big […]

Important Keys for Separating Business and Personal Social Media

Social media is huge these days, used by individuals and businesses alike. For businesses, balancing the tipping scales between personal and professional use is important and vital to building and maintaining a professional image. Many entrepreneurs have the added responsibility of maintaining a business image outside of the office. Being in the business of you […]

10 Big Myths About Marketing

Off-handedly, marketing may seem to be an intuitive process. However, if you have ever dabbled in marketing-planning, you know that it is sometimes completely counterintuitive and rather complicated. Sometimes it is a process where trial and error are the most effective approaches. Other times, it is more important to carefully research every detail before saying […]

8 Tips for Staying Positive – Even Around Negative Nellies

The ability to stay positive in the face of tough situations is truly a life skill worth expending endless effort in mastering. Mastering a positive attitude when surrounded by people who are spouting negative words and thoughts can be difficult. Being an entrepreneur means that you’re going to be faced with plenty of difficulties along […]

5 Keys for Getting People to Land on Your Landing Pages

The landing page is likely the first impression the customer will have of your company. Just like any other first impression, you want it to be a positive one so that your company can continue to grow and customers will continue to knock on your door. Having a landing page attached to a fancy link […]

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