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What’s the Deal with QR Codes?
If you’ve been anywhere recently – online or in the real world – you’ve seen them around. They look kind of weird, and if you don’t know what they’re for, they make no sense. They are Quick Response (QR) Codes, and they’re quickly becoming a mainstay of marketers everywhere. If you have a business and […]
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Blogtrepreneur Interview: Shahed Khan of Viatask.com
He’s impressive by just about any measure, but for a teen working on his first startup, Shahed Khan is worth taking a closer look at. Shahed is the founder of Viatask, an application that’s launching 11/22/2011 and has been called Craigslist for chores. There’s no doubt in my mind that his is a name we’ll […]
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What Makes Family Businesses Thrive? The Family Business Infographic
Is your family the type that’s close-knit and supportive? Or is the dynamic more like something out of a daytime soap opera? Even if it’s the former, and Thanksgiving dinners don’t ever result in bodily injury, that doesn’t mean you have what it takes to go into business as a family. Working with family can […]
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5 Ideas for Eliminating Startup Funk
Let’s get real – startups are not for the faint of heart. With any startup, there will be plenty of triumphs and challenges along the way. Your biggest challenge might be not being overly confident in successful times, and not becoming too despondent when facing setbacks. You’re bound to, at one time or another, get […]
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That Little Something Extra
In Louisiana there is a common word, “lagniappe” (pronounced “LAN-yap”), which means giving a little something extra to a customer’s order to build good will, and most of all, return business. A baker’s dozen is a good example. The French also have a similar PR technique called “amuse-bouche,” meaning mouth amuser. A chef presents a […]
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The Ever-Present Brand
Whether you’re in startup mode or have been in business for a while, your focus has likely been on developing your products and services. You probably have also designed a logo and a website and joined social networks. But how much time have you spent planning and promoting your brand message? Even if you have […]
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Investors: A Question of Need versus Want
We believe that the answer to the question, “Does it make sense for my company to look for investors?” is a matter of need. In other words, it’s important to take an honest look at your company’s objectives and your options for reaching them to determine if you must acquire financing in order to do […]
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7 Simple Ways to Destroy Your Business
The relationship between a small business and its customers can be very complex at times. And although it’s not as intense as the relationships that we have with our loved ones, similar risks can be involved. The relationship between your business and your customers can be blemished by things like dishonesty, broken promises, and betrayals […]
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5 Strategies to Boost Email Marketing Success
Every website owner knows that there’s a lot more to email marketing than just sending out a random email now and then. To truly maximize your results from email marketing, you’ve got to have an effective plan that includes targeted, well-thought-out content, consistent effort, and testing. It’s also important to know your audience well and […]
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6 Tips for Writing Sales Copy that Sells
Regardless of the size of your business or what you offer, one factor always rings true: Products and services cannot sell themselves. In fact, words can be the difference between a customer making a purchase or moving on. Sales professionals learned a long time ago that the words a sales person speaks can be the […]
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