Media coverage––online, print, and social––has the potential to launch your start-up or established business from obscurity to buzz-worthy. But without a glitzy PR firm on retainer (yet), how can you garner the attention of journalists? First rule of thumb––journalists typically want to make some sort of difference. Their mission is to tell a unique story […]
Continue readingMarket forecasting is one of the most important traits in any entrepreneur. Figuring out what the consumer wants before they know it themselves is infinitely important. It’s also really frustrating when someone else hits the spot before you have your chance. We combed through our deep-seeded insecurities to bring you a list of current (last […]
Continue readingWhat’s in a name? A lot, actually. When you’re deciding on the word that’ll stick into any potential customer’s head when they first hear about your product. You may be further on your way to choosing the right name for your business by avoiding these eight mistakes: Trying to outsmart a successful large company by […]
Continue readingOnline marketing has brought the world market to within the means of even the smallest business. However, the enormous size of the Internet market and the number of marketing options can seem overwhelming to a business just starting its first online marketing campaign. Before you begin, take a few minutes to consider the following online […]
Continue readingFew things in life are get-rich-quick endeavors, but that isn’t to say that some aren’t more promising than others. Take, for example, the numerous industries that recently started booming across the nation. If you were to start a business, it would make sense to begin one in a promising field where you know you have […]
Continue readingMeet Joe Griffin. An innovator in digital marketing for the past 15+ years. Joe began his entrepreneurial journey at 17, when he Co-founded SubmitAWebsite.com, a search firm that was later sold to Web.com for a pretty penny. Subsequently, Joe has held executive positions at iCrossing, and was a co-founder and President of Web.com Search Agency. […]
Continue readingThe right tools can make your life so much simpler and boost your productivity. As an entrepreneur, a strict budget generally comes with the territory. Save your pennies and give these awesome tools a try this year. 1. Google Apps Google seems to have an app for everything now. Their Gmail email system is free […]
Continue readingMarketing is the foundation of any brand. Without a good marketing campaign you’ll never be able to achieve your goals and visions for your project. Whether you are a one-person army or have a team of workers aiding you, these 10 essential marketing skills are ones you need to familiarize yourself with. 1. Perfect Your […]
Continue readingMobile phones and apps are taking over quicker than anyone imagined. Smart phones opened up a whole new world for people to connect with each other. Many people, young and old, are starting to rely on their phones more heavily than their computers. Businesses are taking note of the mobile future in a big way. […]
Continue readingSmartphones have pretty much taken over our world. Most entrepreneurs spend just as much time, if not more, on their phones than their actual computers. Thankfully, our phones can be used in a number of ways to improve our businesses and simplify our busy lives thanks to mobile apps. If you’re always on the go, […]
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