You’ve made the plunge and decided to start investing some time marketing on Facebook. Why wouldn’t you? Millions of users communicating directly with one another certainly creates opportunities for word of mouth to spread. Start by asking yourself exactly what you hope to achieve with your marketing efforts. Publicity? Maybe a group of users beginning […]
Continue readingCenturies ago, only the educated elite could read, let alone write, books. Improvements in printing technology allowed the written word to be shared with the common people. Words equal power, and this proliferation of literature helped create the concepts of equality and democracy that we so value today. As the Internet developed, information became even […]
Continue readingIf you’re interested in building a niche site or getting your web content ranked highly, it’s tempting to focus solely on the granddaddy of search engines. Though Google does command an immense proportion of search traffic, it is not the only player at the table. Competitors to Google like Bing and Yahoo each represent around […]
Continue readingShare this image with your social networks![social_share] Almost every epic tale tells of a prophecy. A young hero who will rise up, fulfill her destiny, and save the day. This hero follows a typical pattern. At first, she is resistant and doesn’t accept the fact she is the chosen one. Then she feels fear. She’s […]
Continue readingThe “traditional” way to get started with an online business, a niche website, can be hugely profitable if created and run successfully. It’s important to remember that “tradition” is only a couple of decades old when it comes to online businesses, so the model is not set in stone. Still, a niche website is like […]
Continue readingBryan Mattimore, author of the new book, IDEA STORMERS: How to Lead and Inspire Creative Breakthroughs, combines the philosophical musings of a Buddhist monk with the reverse engineering of a scientist to convey a unique business perspective. His family background allowed him to start generating ideas from an early age and perhaps contributed to his […]
Continue readingShare this image with your social networks![social_share] It’s not what happens to you, but what you do with what happens to you that matters. Not everything is within our control. Weather, the economy, our competition, and any number of other factors can affect us and our businesses. But in every climate where some are failing, […]
Continue readingYou’ve decided you want to go forward with your brand and create a logo. You want to get this right, find something that reflects your ideals – something simple yet dynamic. Maybe you don’t have a particular go-to person for this kind of design work. Maybe you’d like to crowdsource the job and let the […]
Continue readingBlogging has always been a very good platform to communicate your passion and interests. Unfortunately, that’s not enough to build a solid following and make money from blogging. As you build a good, solid reputation online, it’s also important to build a stable identity that will have readers wanting more. Here are some strategies that […]
Continue readingEvery entrepreneur or marketing department working on DEM (Direct Email Marketing) campaigns has to face the truth: email marketing’s nature has drastically changed since the rise of smartphones. In fact, both smartphones and tablets have dramatically changed the way we read, understand, and react to the many emails received every day. First of all, the […]
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