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That Little Something Extra
In Louisiana there is a common word, “lagniappe” (pronounced “LAN-yap”), which means giving a little something extra to a customer’s order to build good will, and most of all, return business. A baker’s dozen is a good example. The French also have a similar PR technique called “amuse-bouche,” meaning mouth amuser. A chef presents a […]
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3
The Ever-Present Brand
Whether you’re in startup mode or have been in business for a while, your focus has likely been on developing your products and services. You probably have also designed a logo and a website and joined social networks. But how much time have you spent planning and promoting your brand message? Even if you have […]
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4
Investors: A Question of Need versus Want
We believe that the answer to the question, “Does it make sense for my company to look for investors?” is a matter of need. In other words, it’s important to take an honest look at your company’s objectives and your options for reaching them to determine if you must acquire financing in order to do […]
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13
7 Simple Ways to Destroy Your Business
The relationship between a small business and its customers can be very complex at times. And although it’s not as intense as the relationships that we have with our loved ones, similar risks can be involved. The relationship between your business and your customers can be blemished by things like dishonesty, broken promises, and betrayals […]
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8
5 Strategies to Boost Email Marketing Success
Every website owner knows that there’s a lot more to email marketing than just sending out a random email now and then. To truly maximize your results from email marketing, you’ve got to have an effective plan that includes targeted, well-thought-out content, consistent effort, and testing. It’s also important to know your audience well and […]
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2
6 Tips for Writing Sales Copy that Sells
Regardless of the size of your business or what you offer, one factor always rings true: Products and services cannot sell themselves. In fact, words can be the difference between a customer making a purchase or moving on. Sales professionals learned a long time ago that the words a sales person speaks can be the […]
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6
You Made a Cool YouTube Video! Now What?
You’ve undoubtedly heard the saying, “A picture is worth a thousand words.” With that being the case, a video must be worth even more. It seems like almost every marketing website we go to these days has a video on the front page, set to automatically play when a visitor hits the site. The reason […]
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15
6 Tips for Overcoming Home-Based Business Blues
When a home-based business owner first starts out, they almost always feel excited and very motivated to achieve success. Sadly, these feelings can often begin to diminish when faced with the actual workload that will be required. Knowing exactly how to maintain your original feelings of excitement and motivation can be one of the best […]
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12
Replace Tired Old SEO Tactics with these Winners!
Although Search Engine Optimization is a time consuming task, it can make a big difference to your bottom line when done correctly. Having long-term goals and focusing your optimization tactics on those goals is very important. Google and other search engines have become more skilled at being able to determine which websites truly deserve to […]
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11
Psych 101 for Your Website: The Color Factor
You’ve probably put a lot of thought and effort into your website – at least we’d hope so. You’ve worked on making it user friendly, ensuring it flows well and is easy to navigate, and you’ve thought long and hard about the content you put on your site. But what about the colors you use? […]
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