3 Must-Follow Rules For Posting Engaging Content On Your Blog
Traditional marketing techniques are a thing of the past, and successful businesses and people are blogging to get business. Smart? Yes. Besides, no one knows your product or niche better than you, so shouldn’t you be the one promoting you? You’re in business because you have determined that you are the expert at what you […]
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20 Ways to Dominate YouTube
Allow me to take a moment to share with you what works on YouTube. I’ve found that these 20 tips will turn your videos into overnight sensations and capture the attention of the masses. Granted, it doesn’t happen overnight and a fair amount of work is required, but the phenomenal results––if you follow all of […]
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5 Tips for Syncing Up Channel Marketing Content Following an M&A
Mergers and acquisitions (M&A) happen all the time – especially in the world of small business. After the hustle and bustle of signing paperwork and merging staff and offices, it’s time to integrate two completely separate brands into one newly revamped marketing message. That means new marketing collateral, websites, email blasts, signage — the list […]
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7 Important Tips to Creating a High-Converting Facebook Fan Page
We all want them! We all need them! Some will take desperate measures to get them. What am I talking about? The highly sought-after Like. Every day, I hear or read that business owners are in a frantic state of mind as they stress and strategize to get more Likes. I hear time and time […]
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Amsterdam College Teaches Grad Students About Entrepreneurship
The team from left to right: Lara Hakkert, Marjin van der Linden, Cassey Shapiro, Marieke van der Werf, and Maarten Dan Dunnen I was recently contacted by Cassey Shapiro, a graduate student studying at Vrije University in Amsterdam. She pitched a great article about her school and the unique entrepreneurial focus of a collaboration between […]
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Unleashing the YouTube Inside of You
More viewers watched online video than TV in 2012, according to SundaySky. Nearly 200 million viewers watched 456.6 million content videos for an average of 6.3 minutes, while sitting through 105.4 billion ads. Video attracted 56 percent of consumer web traffic, along with 20 percent of mobile phone users and 50 percent of tablet users. […]
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Affordable Social Media for Small Business
You know you need to be on social media, right? It’s been pounded into your head enough. Everywhere you turn there’s a blog post or magazine article on the importance of small businesses having a presence on Facebook, Twitter, and increasingly, Google Plus. And a lot of these articles will tell you that the way […]
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Our Small Business Personality-Type Breakdown
Whether you are currently in the midst of launching your own small business or have been a successful entrepreneur for years, there’s always room for improvement. One of the easiest ways you can improve your service is by gaining a thorough knowledge of your company’s setup and how your approach to business effects the final […]
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Five Smart, Simple Ways to Guide Your Struggling Business Into the Green
According to an article by Mark Henricks in All Business, the 2008 economic recession was responsible for a 50 percent increase in business bankruptcy, and these businesses included the likes of automotive giants General Motors and Chrysler. While some businesses including the aforementioned companies were able to be saved by bankruptcy, many more were forced to […]
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Bare Necessities: Three Tips for Identifying Your Supplier
There is plenty to think about as you launch your new business. Any time you’re able to streamline the process, you do yourself a great favor because the simpler the startup, the less stressed you’ll be. There’s a reason Hollywood movies generally spend a minimum of six months in pre-production, because creativity and ingenuity work […]
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