Your business is thriving. You’ve managed to stay ahead of the competition. But staying on top requires a strong and consistent connection to your audience (i.e., your current and potential customers). While a blog offers an excellent forum to build this relationship, it seems everyone’s got one––or more. Like stars in the sky, there are […]
Continue readingMedia coverage––online, print, and social––has the potential to launch your start-up or established business from obscurity to buzz-worthy. But without a glitzy PR firm on retainer (yet), how can you garner the attention of journalists? First rule of thumb––journalists typically want to make some sort of difference. Their mission is to tell a unique story […]
Continue readingMarket forecasting is one of the most important traits in any entrepreneur. Figuring out what the consumer wants before they know it themselves is infinitely important. It’s also really frustrating when someone else hits the spot before you have your chance. We combed through our deep-seeded insecurities to bring you a list of current (last […]
Continue readingWhat’s in a name? A lot, actually. When you’re deciding on the word that’ll stick into any potential customer’s head when they first hear about your product. You may be further on your way to choosing the right name for your business by avoiding these eight mistakes: Trying to outsmart a successful large company by […]
Continue readingI spend at least an hour every day logging in to various analytics sites to check on my blogs, social media stats, and a host of other dailies. After a year of self-consciously confirming that my Klout score hadn’t dropped, I now realize that I was willingly succumbing to a new form of internet superhighway […]
Continue readingOnline marketing has brought the world market to within the means of even the smallest business. However, the enormous size of the Internet market and the number of marketing options can seem overwhelming to a business just starting its first online marketing campaign. Before you begin, take a few minutes to consider the following online […]
Continue readingFew things in life are get-rich-quick endeavors, but that isn’t to say that some aren’t more promising than others. Take, for example, the numerous industries that recently started booming across the nation. If you were to start a business, it would make sense to begin one in a promising field where you know you have […]
Continue readingBefore you even open a Facebook ad campaign, you should know your audience. Facebook makes it easy to target certain people with your company’s ads. If you don’t target your ads, you’re reaching people who aren’t interested in your product or service, and you will end up at worst with no potential customers and at […]
Continue readingDo you own a domain name? Have you ever given any thought to how much that domain name might be worth? You might be surprised at how many people have made their millions off of domain names alone. The following is a list of the 60 top domainers. 1. Adam Dicker (DNForum) Adam Dicker first […]
Continue readingMeet Joe Griffin. An innovator in digital marketing for the past 15+ years. Joe began his entrepreneurial journey at 17, when he Co-founded SubmitAWebsite.com, a search firm that was later sold to Web.com for a pretty penny. Subsequently, Joe has held executive positions at iCrossing, and was a co-founder and President of Web.com Search Agency. […]
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