LogoMyWay – Designers Connect with Clients

The following post has been sponsored by the owners of LogoMyWay.com:

When it comes to corporate branding there’s nothing more powerful than a company’s logo. It is often the first image that the consumer sees and it should firmly represent the very essence of the enterprise as quickly and as forcibly as possible. As we all know, first impressions are everything. This most certainly applies in the business world and as consumers are bombarded on an almost constant basis with images and messages of all kinds, your company logo must really stand out.

Even in such times of recession, or maybe even as a consequence of the downturn, business startups are booming. As hundreds of thousands of people find themselves without work, many are turning to the world of the self-employed and one of their first tasks is to dream up a commercial identity portraying their message to potential clients.

Traditionally, if you wanted to design a logo you had a couple of options. If you had something of an artistic eye you could spend many hours designing your own. You could also take advantage of the many freelance websites out there, such as Scriptlance or Odesk, posting an ad for somebody to create your logo for you. Thirdly, if you had some budget to play with, you could turn to a professional graphic designer, although this would normally be the most expensive option.

Enter Logomyway, a fresh new approach promoted by Irishman Joe Daley. Launched in April 2009, the Dublin-based web platform will post a competition for you to its more than 400 freelance designers. The designers, who hail from as far afield as Hong Kong or Bulgaria, will come up with a logo for you depending on your particular brief.

Harnessing once again the power of the Internet, you may receive hundreds of entries for this competition. As the entries are received they are displayed on logomyway.com in order of the hottest prospects. Competition is open for two weeks before closing and a winner and runner-up declared by the promoting company.

The winning artist receives a prize, dictated by the company looking for the logo, and this typically ranges between $200 and $1,000. This prize money is paid upfront and Logomyway retains 10% for their services. The designer submits his work knowing that the fee will be paid to the winner via an online payment processor upon conclusion.

Joe Daley has been making a living from web promotions since 1998 and has numerous novelty sites promoting greeting cards and customized Google pages, amongst others. His latest venture has become popular amongst smaller companies, many of them with Internet-based marketing operations, who see the power of the web at work and also do not necessarily value the higher rates traditionally charged by graphic design shops.

Daley uses another web phenomenon, Twitter, to keep in touch with his designers and “tweets” every new competition, so that his virtual freelance workforce can get busy. Each artist can submit more than one interpretation and those who are successful are branded as such on the website.

As a company’s logo can be its “shining star” representing the very soul of the business it is little wonder that this concept been successful. Would-be graphic designers out there can get a jump start on their fledgling career aspirations and companies can receive hundreds of visual interpretations to mull over. The cream rises to the top through competition and the company executive can feel that he has really tested the waters, cost-effectively.

Adam Toren