Top Hits on Microsoft’s Bing
In order of importance, here are the top Bing trending topics of the year:
1. Michael Jackson
2. Twitter
3. Swine Flu
4. Stock Market
5. Farrah Fawcett
6. Patrick Swayze
7. Cash for Clunkers
8. Jon and Kate Gosselin
9. Billy Mays
10. Jaycee Dugard
No real surprises for the number one, sad news which caused number two pick, Twitter to crash when it broke. It’s not clear whether these results are for the entire year or are just relevant to the Bing search engine, which didn’t essentially arrive until June.
In social media terms, the fact that Twitter was so heavily researched is once again testament to its meteoric rise within our ranks. No mention of Facebook – does this mean that everyone knows and accepts this medium, but is increasingly interested in just what that little blue bird is all about?
It is very interesting to note that Twitter came ahead of swine flu. Of all the terms referenced above, one can imagine a certain element of urgency or panic related to searches for swine flu, as it focused the attention of everyone around the country when it was declared a pandemic. Microsoft has not released its methodology, but we assume that they have correlated billions of longtail search queries to extrapolate these results.
Will 2010 be the year of Twitter? With a much-anticipated commercial platform about to roll out and Bing’s integration of real-time Twitter results now on board, people may finally “get” the micro-blogging platform and move it on to their right arm.
By the way, the number one searched celebrity this year, believe it or not – Perez Hilton.
Are you surprised by this list of Top Hits?
Adam Toren
