Blogtrepreneur.com Is For Sale!

By on November 22, 2007

Blogtrepreneur was setup in February of 2006 under a Blogger domain and really acted as an experiment to see whether the internet was an avenue forward in terms of making money online, and forming new friendships, gathering a loyal crowd of readers and using technology for progress.

Since then, I have proved all of the above to be correct and true, in a day and age where the internet is helping entrepreneurs all over the world to connect with each other and forge new business ties. The blogosphere is one such example where moguls of all ages and talents can be seen and heard on an equal basis.

Whilst this is not the time for a full explanation (which will come in the next few days), it is with great regret and sorrow that I announce that I’m leaving the blogosphere, and have decided to put Blogtrepreneur.com – my flagship blog – up for sale.

What I would like to say, is that I have my own personal reasons for leaving the online world (again which I will expand on later) and so would not like to be grouped together with the other make money online blogs which have seemed to be cashing out these days (and quite understandably too seeing the demand for such websites).

Without turning this post into a tearful farewell, I instead wanted to do something which only a few bloggers have done recently, which is to open up the sale to Blogtrepreneur readers. Often, internet entrepreneurs will go directly to Sitepoint in order to try and get the biggest price possible (and I may also follow the Sitepoint route), however whilst price is factored into my decisions, I would much prefer to hand over the Blogtrepreneur reigns to someone from this community.

Thus, I have decided to compile a list of stats and figures for you to muse over, and would love to receive any offers you may have for the blog by email through my contact form – please, even if you have any questions, don’t hesitate to get in touch.

Stats and Rankings

Before I give you the low down, I would like to add a few comments. Firstly, the site has been pretty inactive for the past 2 months (and is one of the reasons for the sale). Thus, the Alexa ranking and traffic levels in general have seemed to level off. An increased posting frequency of only 3-4 times per week would sustain a larger amount of traffic.

I also got docked to a Pagerank 3 by Google, where previously I had a PR5 status. I havn’t really aired my views on this, and whilst I was disappointed, it hasn’t affected my revenue in anyway – which you will see further down.

As of end of October 2007 -

  • Unique Visitors: 6,500 (figure is growing monthly)
  • Pageviews: 10,600 (1.3 per visitor)
  • Comment to Post Ratio = 8:1 (very high user participation)
  • No. of Articles/Pages: 300
  • Pagerank: 3
  • Alexa: 64,000
  • RSS Daily Readers: 900+ (See sidebar for today’s figure)
  • Technorati Blog Authority: 553
  • Technorati Favourited Fans: 125

The spike as seen above came from me posting an article which got Stumbled. This happens to most of my articles (including the last one on The Economics of Selling Blog Advertising which has received 300 visitors from SU).

Income & Revenue

Whilst a lot more screenshots and a full revenue spreadsheet will be sent to serious potential buyers, I am able to reveal that in October 2007, Blogtrepreneur brought in a fantastic $633.83 in monthly income, and this continues to follow an upward trend every month. I have spent NO money on advertising either, so that money is complete profit apart from the $5 hosting fees.

Income Breakdown for October 2007 -

  • Text Link Ads – $234.63
  • ReviewMe – $125
  • Affiliate Revenue – $105
  • Private Text Links – $65
  • Private Post Level Links – $29.20
  • Private Image Ad – $70

The sale also includes a blogging tool (which could be potentially viral), an article which got heavily Dugg, Stumbled, Lifehackered, Probloggered and more, the strong Blogtrepreneur brand, a custom WordPress design, a great readership of 900 readers, and a domain which has 30,000 links pointing at it.

So there you have it! Whilst I’m unable to go really in depth with the statistics, please feel free to email me if you require anything.

What I’m ultimately hoping to have, are offers coming through from you guys. It would really be perfect to see a reader of Blogtrepreneur end up taking over from me, so please make sensible offers only through my contact form, and I’ll get back to you as soon as is physically possible.

More importantly, stay tuned, because I’ll be writing about my journey in the next few days to give you guys a glimpse into my decisions, which is the least I can give you. Thanks for listening, and let the offers roll in!

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Adam Toren

About Adam Toren

Adam Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.