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  • Monitor Your Rankings with Google SERP Checker

    6 May 2011

    Google SERPEvery website owner wants to monitor how well they are doing with their SEO rankings.  Google’s algorithm is so complex and constantly changing that you need to keep experimenting.  However, it is essential that you check how those practices actually influence your rankings.  Fortunately, there are tools available to help you.

    The SERP tool allows you to see where your page ranking is currently.  One of the most effective is at the Easy SEO tracking website.  However, many programmers have developed similar tools that can help website owners track their rankings for any of their keywords.

    Another advantage of the SERP ranking tool is that it can help you compare your rankings with your competitors.  It is just as important to track changes in your competitors’ rankings as it is your own.  If they start improving their own rankings, that may mean that you should start stepping up your game. Even if you are outranking your competitors, you need to keep up with what they are doing so that they don’t overtake you.

    If you check back in a week or so, you will have given your keywords enough time for your changes to have registered with Google.  However, there are a couple of reasons why you have to be careful how you use this tool:

    1. Remember that there are countless variables that affect your rankings, so you can’t be exactly sure what effect your changes had.  You have to use your own intuition.
    2. Remember that the time it takes for your site to be crawled can vary for a number of reasons.  You can never really be sure when your changes take effect.  Sudden changes in your SERP rankings may actually be a reflection of changes you made weeks ago.
    3. The tool is most useful when your site is already ranking fairly well for your given keywords.  If you are at the bottom of the SERP rankings, then the tool may not be able to track changes in your rankings.

    There are going to be limitations with any SEO tool you use.  While you will never find a perfect tool, you are going to be a lot worse off if you try to optimize your site without even trying to track how you are well you are performing.

    There are probably similar tools available for other search engines as well.  Although Google is the most popular search engine, it only reflects 70% of all search engine traffic on the Internet.  Many Internet marketers argue that they see almost no traffic from other search engines, but that may be due to the fact that they don’t bother to optimize for them.  It is a good idea to check your rankings with other search engines as well and see if you can increase your search engine traffic with them.

    You need to always keep in mind how competitive Google is.  There may be hundreds of sites that are competing for the same keyword as you.  You need to really keep up with what is going on if you are going to have any hope of getting to the top of the front page.  There are many tools that you can use to analyze the quality of your backlinks and other elements of your SEO strategy.  You might as well track your overall rankings to know where you stand.

    About the Author: Kalen Smith is the founder of Engineer-a-Business, a provider of business-to-business services and informational products for developing technology businesses. He works with a diverse group of clients ranging from college engineering students, developers of mobile applications, and consultants in any field, looking to expand their services.

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    19 Responses to Monitor Your Rankings with Google SERP Checker

    1. kirapermunian | Best SEO Blogging May 8, 2011 at 9:19 pm #

      Thanks for sharing the Easy SEO Tracking website. I am using it now. Very much useful really. I haven’t tried it yet.

    2. Ecommerce Consultant May 9, 2011 at 7:50 am #

      You need to monitor your rankings for several reasons.

      1. To assess the effectiveness of your SEO
      2. To discover new keywords that Google may have appropriated to you
      3. To discover any penalty Google may have imposed on you
      4. To assess the strengths of your competitors and learn from them
      5. To review your keyword list

      I will like to mention that keywords are as dynamic as the Search Engine itself. With a more intelligent and semantically-inclined SE like Google, you need to keep an eye on your keyword performance and be ready to follow any direction it will take you.

      I optimized a client’s website for the keywords social network and online match making. The client set up a blog and made posts relating to meeting people. You wont believe it – Google ignored our initial set of keywords and gave prominence to meeting people such that the client has 6 highly competitive keywords appearing on first page of Google in 6 months.

      So checking the SERPs is paramount and in so doing look out for which keyword is ranking.

    3. Cheap Curtain Rods May 10, 2011 at 9:48 am #

      It is really important to us to know how well we do in our sites.. That’s why we keep on tracking them everyday to know what’s lacking and what is doing really well…

    4. jordan May 13, 2011 at 11:54 pm #

      Didn’t realize this. Thanks for the advice!

    5. Extreme John May 15, 2011 at 8:40 am #

      Every business owner should keep track of how well their SEO strategies are going and how effective they could be. One way to keep business going is to analyze and monitor SEO rankings and Google SERP checker is one great way to check page rankings.

    6. asp .net developer May 17, 2011 at 11:51 pm #

      Very good review,

      thanks for posting this

    7. Matt May 19, 2011 at 3:14 am #

      Thanks for sharing, The website you suggested didn’t work for me, But I used a different tool, and was surprised to find out that I don’t even rank for ‘Business Forum’ I’ve tried to rank well for that keyword, but Its frustrating as It gets over 600,00 monthly searches! thats alot of traffic I’m missing out on.

    8. Nigeriajobs May 20, 2011 at 2:52 am #

      very nice review, i usually use google analytics only, i will definitely add this to my list.

    9. SecretCoffeeTv May 25, 2011 at 1:44 pm #

      I have to say that this is being bookmarked. SEO is still a needed source of traffic and should not be overlooked. I was very close to giving up on SEO because of the time constraints.

      Good Post Guys!

    10. Naser @ Best Tips For Blogging May 29, 2011 at 9:26 am #

      Excellent post, thanks for sharing the tool, its really effective

    11. toaster review May 31, 2011 at 3:44 pm #

      started using the rank monitoring tools after reading this, don’t know why i never used to. Makes my analysis of seo so much easier. thanks for the share, helped me loads!

    12. William July 2, 2011 at 7:13 pm #

      I was wondering. Although I do have some of the key words I want on my website, I’m not being tracked by google under the keywords I want. (I used the serp) I will be hiring an SEO soon and my website is also very new. Any ideas?

    13. cheap gift ideas August 30, 2011 at 4:25 pm #

      i have check serp of my website and it helps me allot,thank you for sharing your seo secret and an informative tool.

    14. Website SEO September 7, 2011 at 1:01 pm #

      Very nice tool. I also love the analytic power tool SEOQuake plugin for FireFox web browser.

    15. Propel Backlinks October 11, 2011 at 8:07 am #


      Personnely I use the rank tracker in MarketSamuri. Its god but resource heavy when you have a big list.

      But having gone and signed up for the free tiral im hooked…

      thanks for the heads up. Awesome soltion toone of my issues. Bye Bye MS rank tracker…

    16. new iphone 5 November 29, 2011 at 9:27 am #

      I didnt find this tool so accurate.

    17. magento themes January 11, 2012 at 12:31 pm #

      Really useful tool. Saves a lot of time but i too agree that this is not very accurate.

      But thanks for sharing this wonderful tool

    18. Imprino Valecino March 19, 2012 at 7:19 pm #

      Howdy very nice website!! Guy .. Beautiful .. Superb .. I will bookmark your blog and take the feeds additionally?I am happy to search out a lot of useful information here within the submit, we need work out extra strategies on this regard, thank you for sharing. . . . . .

    19. Domingo January 16, 2013 at 9:29 pm #

      This excellent website really has all of the information
      and facts I wanted concerning this subject and didn’t know who to ask.

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