Marketing is an important skill for business, and for life itself. Really, anything can be marketed, including a product, an idea, yourself, or your view point. The biggest mistake people make is thinking that if they just get their name “out there,” they’re going to see results. But no matter what you’re marketing, there are effective methods and ineffective methods. And while the type of marketing you do can depend a lot on your industry and business model, there are some important skills that are pretty much universal. Here are the 7 I feel you need to nail in order to maximize your marketing results.
Skill #1: Recognize the Power of Perception
All methods of communication are slightly skewed, depending on the specific situation. How the audience perceives the communication is all that really matters when it comes to marketing. Make sure to take the audience’s perception into account when devising marketing communication strategies. Ensure that the audience doesn’t feel manipulated or this skill may become a hazard instead of a success.
Skill #2: Keep Your Mind and Your Message Positive
It’s important to remember that there are always bumps in the road to success. These bumps must be expected and viewed with positivity. Re-frame your life’s outlook to handle both the good and the bad with a positive state of mind. See struggles and adversities as challenges to be overcome and opportunities for growth. This may be easier said than done sometimes but can be achieved with practice. And once you have this skill down, your positive outlook will shine in your marketing message.
Skill #3: Use Compelling Communication
Marketing depends on how communication takes place. The audience will be more likely to retain the information and be more willing to take action if the communication is compelling. Try packaging ideas within a story to promote the audience’s subconscious to relate to the idea being communicated. Make sure that the story being told is something that the audience can understand and relate to.
Skill #4: Create Value
While we seemingly encourage a “call to action” at every turn, not every marketing pitch has to (or should) have one. Instead of trying to capture a customer by asking them to do something, try to form a lifelong customer by creating value. Many successful brands don’t have a call to action in their message but a clear demonstration of the value they bring to the market – which then creates action itself.
Skill #5: Focus on Growth
The audience’s goal regardless of age or socioeconomic status is growth. In fact, everyone’s main goal has an element of growing or learning in some way. Try marketing to an audience that shows how your brand can help them to grow, to learn, and to succeed. A brand that truly helps a client to grow will be a successful one.
Skill #6: Create Good Content
Creativity can be sparked from music, art, photography, ideas, philosophy, or nearly anything else. The point is that creativity does not just occur. Make sure to open your eyes to creativity in any form. Study success and see what is happening out there in the world. The Internet is a great source of creativity that can help to spark imagination and really get the creative juices needed for good marketing content flowing.
Skill #7: Welcome Constructive Feedback
Open yourself up to new ideas and don’t close the door on anyone’s feedback. Strip away anything that’s overly negative, and get to the heart of the feedback. Once you remove the emotion from it, you can almost always learn something, which can only make you better. Likewise, when discussing marketing ideas with other people, provide constructive feedback to them instead of stifling the creativity behind the ideas.
What other tips do you have for successful marketing? We’d love to hear your insights in the comments section below.
Adam Toren is an Award Winning Author, Serial Entrepreneur and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.