7 Critical Skills for Marketing Success

By on July 16, 2012

Marketing is an important skill for business, and for life itself. Really, anything can be marketed, including a product, an idea, yourself, or your view point. The biggest mistake people make is thinking that if they just get their name “out there,” they’re going to see results. But no matter what you’re marketing, there are effective methods and ineffective methods. And while the type of marketing you do can depend a lot on your industry and business model, there are some important skills that are pretty much universal. Here are the 7 I feel you need to nail in order to maximize your marketing results.

Skill #1: Recognize the Power of Perception

All methods of communication are slightly skewed, depending on the specific situation. How the audience perceives the communication is all that really matters when it comes to marketing. Make sure to take the audience’s perception into account when devising marketing communication strategies. Ensure that the audience doesn’t feel manipulated or this skill may become a hazard instead of a success.

Skill #2: Keep Your Mind and Your Message Positive

It’s important to remember that there are always bumps in the road to success. These bumps must be expected and viewed with positivity. Re-frame your life’s outlook to handle both the good and the bad with a positive state of mind. See struggles and adversities as challenges to be overcome and opportunities for growth. This may be easier said than done sometimes but can be achieved with practice. And once you have this skill down, your positive outlook will shine in your marketing message.

Skill #3: Use Compelling Communication

Marketing depends on how communication takes place. The audience will be more likely to retain the information and be more willing to take action if the communication is compelling. Try packaging ideas within a story to promote the audience’s subconscious to relate to the idea being communicated. Make sure that the story being told is something that the audience can understand and relate to.

Skill #4: Create Value

While we seemingly encourage a “call to action” at every turn, not every marketing pitch has to (or should) have one. Instead of trying to capture a customer by asking them to do something, try to form a lifelong customer by creating value. Many successful brands don’t have a call to action in their message but a clear demonstration of the value they bring to the market – which then creates action itself.

Skill #5: Focus on Growth

The audience’s goal regardless of age or socioeconomic status is growth. In fact, everyone’s main goal has an element of growing or learning in some way. Try marketing to an audience that shows how your brand can help them to grow, to learn, and to succeed. A brand that truly helps a client to grow will be a successful one.

Skill #6: Create Good Content

Creativity can be sparked from music, art, photography, ideas, philosophy, or nearly anything else. The point is that creativity does not just occur. Make sure to open your eyes to creativity in any form. Study success and see what is happening out there in the world. The Internet is a great source of creativity that can help to spark imagination and really get the creative juices needed for good marketing content flowing.

Skill #7: Welcome Constructive Feedback

Open yourself up to new ideas and don’t close the door on anyone’s feedback. Strip away anything that’s overly negative, and get to the heart of the feedback. Once you remove the emotion from it, you can almost always learn something, which can only make you better. Likewise, when discussing marketing ideas with other people, provide constructive feedback to them instead of stifling the creativity behind the ideas.

What other tips do you have for successful marketing? We’d love to hear your insights in the comments section below.

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Adam Toren

About Adam Toren

Adam Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.


  1. Thomas @ Mobile App Tycoon

    July 16, 2012 at 5:08 pm

    Skill 7 is definitely one of the most important as if you don’t listen to the market, you probably won’t be in business. If you pay attention, the market TELLS you what it wants and what it doesn’t. It’s just up to you on whether or not you listen to them :)


  2. Ron

    July 18, 2012 at 7:04 pm

    I must agree Skill 7 is definitely one of the most important aspects of marketing success. The market reflects what the consumers want, it basically is a giant feedback loop from marketer-consumer and from consumer-marketer. But I also believe that Skill 6 is just as important especially for creating awareness and gaining popularity. Creating strong and creative content allows you to attract and gain respect among your targeted community. Overall, I enjoyed this insightful article.


  3. James R. Clawson

    July 19, 2012 at 1:16 pm

    Excellent points! Have had a blog a and corporate website that am constantly linked to through Linkedin and twitter. Have found it an awesome way to do marketing without being to pushy!

  4. Roger Hamilton

    July 21, 2012 at 12:55 am

    Learning the depths of Social Entrepreneurship has
    made me realize many things in my own life. I have been
    taking the wrong approach towards life which took me towards
    the path I never wanted to take in the first place. Beginning
    with the crystal clear clarity about my goals and taking every
    one I know into consideration is the next step I intend to take
    very seriously.

  5. Find a Juicer

    July 21, 2012 at 5:01 am

    Great thoughts!

    Thanks for this helpful and inspirational article! I’m new to marketing world and I’m currently finding articles that is useful and could help me through my business. I will surely visit you site for more posts again. :)

  6. Jessica

    July 23, 2012 at 2:23 am

    Along with these points one should be aware of understanding of role of technologies in marketing, Social media sites could be one of the best and cheapest way for marketing about your business or product.

  7. Chef Robert Thomas

    August 22, 2012 at 12:01 am

    Hello I would like to thank you for your seven marking tips.

    I have over 35 years of Experience and specialize in Italian, America and jamaican Five star Cuisine

    I need information on how to get started marking
    New products, That would help someone with little cooking skills to cook seafood,need, Chicken and pork Ext… just like a chef.
    Please email me or call me at 803-446-9085.

    Thank You:
    Robert Thomas.

  8. Eddie Williams

    August 29, 2012 at 1:12 am

    Would like to communicate with Mr. Clawson in depth if possible.

  9. Resa Peck

    September 7, 2012 at 10:04 pm

    Nice article. Simple tips. Good info. Thx!

  10. Farida

    September 26, 2012 at 11:23 am

    Extremely good but that tip 2 is so good one should think wisely thanx for nice tips given.