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    14 September 2012

    Tweets can get you the traffic that you desperately need, but composing that perfect tweet can be tricky – especially today when the Twitterverse is bigger than ever, with millions of people posting billions of tweets every day. How can you set yourself apart? How can you prevent yourself from being just white noise? Here are some things to consider for writing tweets that drive traffic to your website.

    1. Variation is the key

    The standard tweet format would be to include a post title, the link, “via @ person who wrote the post.” This makes a tweet complete and concise and can work well if you’re putting up new content. But this format isn’t effective all the time. Variation is the key in keeping your audience engaged with all your tweets. So vary your format accordingly. Don’t forget to write a compelling title every time, but mix it up with the rest of the format.

    2. Ask a question

    Just posting an article title can get really boring. To attract more attention and increase clicks, ask a question first. Let your audience feel that what they have to say is important to you (and it is). Of course, before they can comment, they need to read your post first. This makes the question the perfect excuse to get them poring over your content. “Can a tweet be maximized to increase clicks?” You can then follow that up with the link to your post. Curiosity can often get the best of people.

    3. Know the value of your post

    Before you go on reading, remember that this technique can only be used sparingly. With that said, if you want to draw people’s attention to your new content, just write down a proud description of your new entry. “Just wrote one of the best posts in my blog,” and then follow that up with the link. If you’re not careful with this one, you can seriously damage your reputation on Twitter. So only use this when you’re really proud of the post and you know that it will exceed your readers’ expectations.

    4. Timing is very important

    Your followers can be in a certain time zone or a certain industry that dictates their Twitter use throughout the day. Knowing this social media use element can help you time your tweets perfectly. You can have the best post, the best content, and the best technique for a tweet, but without the right timing, you can easily be drowned out by other posts that come in at the same time. So reconsider the “when” of your post, not just the “what.”

    5. Make it short and simple

    140 characters for a “micro-blog” post can be short. But because the 140 character post is the standard, maxing it out can be excessive for many people on Twitter. So get your message across in short spurts and succeed in attracting attention fast and easy.

    6. Solve a problem

    This is an effective approach in social media networking in general. After all, Twitter is a person-to-person social media platform that can really get you up close and personal with your audience (followers). When you tweet, you can optimize your message by telling your readers that you can help them with a pressing problem. “Having problems with traffic generation through Twitter? I know a way!” and then follow that up with the link to your post. This is a great way of getting the response that you need for your post.

    7. Maximize “social” media in Twitter

    If you want to generate decent traffic through Twitter, then you need to get this into your head: engagement, engagement, engagement. Instead of blogging about self-inspired themes, why not write an entry that is a response to someone else’s blog post? Sweeten the deal by jumping on current and controversial issues. “I wrote a response to (link to the other post). Tell me what you think.” This can be enough to get people reading your post and the other person’s post. The good thing about this approach is that it encourages conversation and can be a jump-off point for more blog posts later on, and more timely Tweets, too.

    What’s your best tip for writing killer Tweets? Share your experience in the comments below!

    Matthew Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded along with his brother Adam. Matthew is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.

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    16 Responses to 7 Tips for Writing Tweets that Instantly Lead to More Blog Traffic

    1. Security Window Film September 14, 2012 at 11:51 am #

      I’m not too good with Twitter so these tips are much appreciated.

    2. Thomas September 14, 2012 at 1:16 pm #

      Cool, I’ll give them a try.


    3. Thomas @ Mobile App Tycoon September 14, 2012 at 2:37 pm #

      Also – while this type of blog post may not lead to more traffic – I think most business owners highly underestimate the power of the “personal tweet”. Tweet a picture of your family, your dog, an activity you’re currently doing, etc. every now and then. This helps customers connect with you as a person more and people buy from people they like.


    4. Cigment September 15, 2012 at 1:14 am #

      Thanks a lot for this informative post. Got many new ideas,gonna implement them soon

    5. Mike September 15, 2012 at 6:20 pm #

      I agree with you Thomas. A nice personal touch every now and then will help you to get people interested. If you make it too much about business, people tend to not care as much.

    6. Steve Pronger September 16, 2012 at 6:50 pm #

      Some great tips, particularly timing. The same tweet posted at different times of the day can get different responses.

    7. Joseph Lastimosa September 17, 2012 at 6:15 pm #

      These tips are great especially to those who are not good with twitter like me.Thank you,hope you have many more tips to post.

    8. Tabasco 5th September 18, 2012 at 1:47 pm #

      The true genius in this is it’s acting u.pon every tip given. Is there any one else who sees this? This is great! Please tell us more.

    9. Martin Ward September 19, 2012 at 3:36 am #

      Great info thanks – just starting in the world of Twitter and this helps

    10. Hannah Hamilton September 27, 2012 at 12:17 am #

      Wow!.. these are really great tips Matt. Thanks for this post.

    11. Douglas Tobaiwa September 29, 2012 at 12:50 pm #

      Twitter is very finicky you have to get it right or don’t bother doing it. Create a conversation and be a human, as they say people buy from people.

    12. Lori October 4, 2012 at 6:44 pm #

      Some great ideas. I LOVE Twitter and have had great success with it, but it definitely gets hard to think of new things to Tweet. Thanks for the push!

    13. Agus Syarif October 15, 2012 at 8:41 am #

      Thanks a lot for your tips. I’ll try to implement it

    14. Tu October 20, 2012 at 9:45 pm #

      I only use facebook and don’t get really good result with tweeter but this is very useful information. Thanks your the tips.

    15. AC October 23, 2012 at 7:40 am #

      Great tips. Thank you so much.

    16. Walter Weeks November 13, 2012 at 9:42 am #

      Companies have to be aware of the news when using social media sites such as twitter. They need to find the right balance when posting a tweet because one inappropriate tweet can spread very easily. All it takes is for a few retweets for the message to be seen by thousands, which can have potentially devastating consequences for the PR of a firm.

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