Tweets can get you the traffic that you desperately need, but composing that perfect tweet can be tricky – especially today when the Twitterverse is bigger than ever, with millions of people posting billions of tweets every day. How can you set yourself apart? How can you prevent yourself from being just white noise? Here are some things to consider for writing tweets that drive traffic to your website.
1. Variation is the key
The standard tweet format would be to include a post title, the link, “via @ person who wrote the post.” This makes a tweet complete and concise and can work well if you’re putting up new content. But this format isn’t effective all the time. Variation is the key in keeping your audience engaged with all your tweets. So vary your format accordingly. Don’t forget to write a compelling title every time, but mix it up with the rest of the format.
2. Ask a question
Just posting an article title can get really boring. To attract more attention and increase clicks, ask a question first. Let your audience feel that what they have to say is important to you (and it is). Of course, before they can comment, they need to read your post first. This makes the question the perfect excuse to get them poring over your content. “Can a tweet be maximized to increase clicks?” You can then follow that up with the link to your post. Curiosity can often get the best of people.
3. Know the value of your post
Before you go on reading, remember that this technique can only be used sparingly. With that said, if you want to draw people’s attention to your new content, just write down a proud description of your new entry. “Just wrote one of the best posts in my blog,” and then follow that up with the link. If you’re not careful with this one, you can seriously damage your reputation on Twitter. So only use this when you’re really proud of the post and you know that it will exceed your readers’ expectations.
4. Timing is very important
Your followers can be in a certain time zone or a certain industry that dictates their Twitter use throughout the day. Knowing this social media use element can help you time your tweets perfectly. You can have the best post, the best content, and the best technique for a tweet, but without the right timing, you can easily be drowned out by other posts that come in at the same time. So reconsider the “when” of your post, not just the “what.”
5. Make it short and simple
140 characters for a “micro-blog” post can be short. But because the 140 character post is the standard, maxing it out can be excessive for many people on Twitter. So get your message across in short spurts and succeed in attracting attention fast and easy.
6. Solve a problem
This is an effective approach in social media networking in general. After all, Twitter is a person-to-person social media platform that can really get you up close and personal with your audience (followers). When you tweet, you can optimize your message by telling your readers that you can help them with a pressing problem. “Having problems with traffic generation through Twitter? I know a way!” and then follow that up with the link to your post. This is a great way of getting the response that you need for your post.
7. Maximize “social” media in Twitter
If you want to generate decent traffic through Twitter, then you need to get this into your head: engagement, engagement, engagement. Instead of blogging about self-inspired themes, why not write an entry that is a response to someone else’s blog post? Sweeten the deal by jumping on current and controversial issues. “I wrote a response to (link to the other post). Tell me what you think.” This can be enough to get people reading your post and the other person’s post. The good thing about this approach is that it encourages conversation and can be a jump-off point for more blog posts later on, and more timely Tweets, too.
What’s your best tip for writing killer Tweets? Share your experience in the comments below!
Matthew Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Adam. Matthew is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.