How Much Should I Spend on Marketing?

It’s an age-old question in the advertising world: how much of my hard-earned money should I put into marketing my business and building more sales? Ask any marketing expert and they’ll tell you a different story. Some will say marketing is an investment and you should invest as much as you can, others will say […]

Which Web Content Management System is Right For You?

The choice of the correct web content management system can be critical to your aspirations. As margins are so thin these days your site design, appearance and rendition can often make the difference between success or failure. The website is your shop window to the world and it fully reflects your professionalism. You have but […]

Is Social Media A Fad?

Google Caffeine – Will it Affect Traffic to Your Website?

One only has to mention the possibility of an algorithmic change of some kind and many online marketers run screaming for cover. Avid Internet marketers know only too well what may happen when the great guru Google decides to change its tactics and move the proverbial goalposts to one side. Websites that may have ranked […]

Top 3 Fashion Sites

Just as the AT&T commercial tells us that “there’s an app for that,” it seems that there’s a social networking site for almost any niche under the sun. For those who actually have a social life outside of the computer room and who like to look good when they venture out, a number of fashion […]

SEO Best Practices: Page Titles, Meta Description, and Meta Keywords

When it comes to onsite optimization, you need to put on your SEO marketing hat. The following guidelines show you how to create optimized page titles, meta descriptions, and meta keywords. Don’t forget quality body copy! If you follow these specific guidelines, you’ll soar to #1 in Google in no time! A page title holds […]

Using Social Media to Make Money by Achieving a Successful Conversion Rate

Without equivocation, a business must engage in social media and must actively participate as part of a fundamental strategic plan. As Brian Solis of PR 2.0 advocates, “social media is no longer an option or debatable. It is critically important, without prejudice. It represents a powerful and additional channel to first listen to customers… and […]

Cool Tools for Nomad Entrepreneurs

If you’re a road warrior who travels within the U.S. or internationally, the most advanced hi-tech software and websites will make your life and job easier. If you live out of your car or hotel room, you still want the comforts of your home and business. Between your laptop and mobile devices, you need the […]

Do It Yourself: Online Surveys with Google Docs

Have you noticed that Google appears to want to challenge Microsoft more and more as time goes by? Remember when Microsoft Office used to be the only game in town at one time and the ubiquitous Word software was on everyone’s screen? Today, Google Docs has a suite of word processing and analytical programs that […]

Top 3 Bookmarking Sites

You know the drill: keep your blog up-to-date, write interesting and informative blog posts and make sure that you submit them to the bookmarking sites. Bookmarking is indeed a very important part of social media and Internet marketing and a way of spreading your sage wisdom to the world. There are a very large number […]