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5 Tips for Flawlessly Managing Your Affiliate Marketing Partnership

Maybe you’ve heard it from a parent, significant other, team member, or co-worker: “We need to work on our relationship.” In any partnership, it’s vital that both parties maintain regular communication, respect, and an open mind. But when you’re in a relationship with an affiliate marketer, keeping it healthy is even more crucial to mutual […]

Five Common Facebook Marketing Pitfalls and How to Avoid Them

The power of Facebook for marketers is undeniable. According to September 2013 data released by the social media giant, Facebook’s total monthly active users now exceed one billion. But while it seems that Facebook should be a natural goldmine for winning new customers and keeping existing ones engaged, still many struggle with how to make […]

Brand Ambassadorship Success Stories

Following up on my previous blog post, I’d like to share three great brand ambassadorship success stories from companies we can learn from. Each shows the power. Taco Bell: Last year, 15-year-old Illinois high school swim team member Ryan Klarner, posted a plea on Taco Bell’s Facebook page a plea to receive a customized Speedo […]

How to Build a Successful IT Team

Even if you have some of the best possible computer experts and techs in your company, putting together a team in order to complete a project will go nowhere unless you get the right personnel. After all, a team is no better than its weakest link, so knowing what the weaknesses, as well as the […]

Five Tips on Expanding Your Entrepreneurial Skillset

Many people see themselves as entrepreneurs. The reality is that many people can start a business and do well—until problems arise. The true test of any entrepreneur is the ability to overcome the obstacles that will inevitably appear to any business person. If you see yourself as a true entrepreneur, compare your traits with the […]

Businesses Emerging From Aging Baby Boomers

The baby boomer generation, most of who are now in their late 50s and 60s, are one of the most important but overlooked market segments by many businesses today. This is unusual due to the fact that less than 5 percent of conventional marketing targets a demographic that accounts for nearly 80 million Americans and […]

Our Small Business Personality-Type Breakdown

Whether you are currently in the midst of launching your own small business or have been a successful entrepreneur for years, there’s always room for improvement. One of the easiest ways you can improve your service is by gaining a thorough knowledge of your company’s setup and how your approach to business effects the final […]

New Business or Franchise? Answers to Your Key Questions

You’ve decided to head out on your own and become a business owner. You’ve secured the funds, identified a market, and know what you’re looking to sell. Should you join an established franchise or build your own company from the ground up? Your decision will probably be based on factors that include available funding, your […]

Five Smart, Simple Ways to Guide Your Struggling Business Into the Green

According to an article by Mark Henricks in All Business, the 2008 economic recession was responsible for a 50 percent increase in business bankruptcy, and these businesses included the likes of automotive giants General Motors and Chrysler. While some businesses including the aforementioned companies were able to be saved by bankruptcy, many more were forced to […]

How to Manage an International Business

Running and managing an international business is no small feat. Some of the challenges that such a business is likely to present include different currencies, cultural differences, traveling, financial constraints, and even unfair business practices, among others. The aforementioned challenges can stretch the patience and resilience of even the most experienced business executive. With that […]

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