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Beyond the Black and White of Google’s Panda Update
Panda 25, the most recent of Google’s search algorithm updates, was launched on Feb. 21, 2013. If you use online marketing to sell your product or service (and if you don’t, start now), here’s what you need to know to keep your content optimized for Panda and ahead of the competition. 1. Content Will Always […]
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The New Frontiers: Five Excellent Industries for Start-Ups
Few things in life are get-rich-quick endeavors, but that isn’t to say that some aren’t more promising than others. Take, for example, the numerous industries that recently started booming across the nation. If you were to start a business, it would make sense to begin one in a promising field where you know you have […]
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How to Keep Your “Innovation Focus”
Entrepreneurs are master firefighters. Every day they hustle for new clients, maintain current ones, and handle the million little problems that crop up. When entrepreneurs run a business with employees and a growing consumer base, these problems multiply, draining their time even more. Business owners have to think about and address several issues on a […]
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A Case Study on Mobile Behavior: What you need to know!
Survey Monkey and digital marketing agency, iAcquire recently collided forces to determine holistic Internet behaviors in a series titled, “Search, Social, and Mobile Behavior.” We recently published the Search Behavior and Social Behavior infographics, and the last of the series will uncover the lesser-but-equal mobile channel. This infographic dives into how individuals behave on mobile […]
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Five Steps to Host a Successful Linkedin Group
A successful LinkedIn Group is one that is active, engaging, and helpful. LinkedIn is widely recognized as “the professional network,” so it’s only fitting that content should be provided to help group members succeed or at least gain insight into market trends and other aspects that can help their business. However, spammers, neglect, and poorly […]
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5 Crucial Guidelines to a Facebook Ad Campaign Design
Before you even open a Facebook ad campaign, you should know your audience. Facebook makes it easy to target certain people with your company’s ads. If you don’t target your ads, you’re reaching people who aren’t interested in your product or service, and you will end up at worst with no potential customers and at […]
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A Case Study on Social Behavior
You’ve already taken a look at the “Search Behavior” infographic, and now it’s time to explore holistic trends in search and social behaviors. The second installment of the study with iAcquire and Survey Monkey features social behavior – uncovering key information on search privacy concerns, social influence, images in search results, social sharing behavior, and […]
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4 Ways to Build an Online Community in an Offline Industry
It’s no secret that people rely on the Internet for almost everything, from paying bills to obtaining a degree. With the Web ingrained in our everyday lives, there’s no reason why you shouldn’t jump on board. The earning potential is vast, even if your industry’s work is mostly conducted offline. Regardless of what your industry […]
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The Key to SEO? Know Your Target!
For many online entrepreneurs, creating an SEO strategy sounds terribly intimidating. And I agree: Search engine optimization can be daunting if you’ve never worked with it before. It’s often seen as something to be left in the hands of tech-savvy computer scientists. However, this just isn’t true — the key to getting a handle on […]
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Search Behavior: A Case Study with SurveyMonkey and iAcquire
As a blog or even business owner, you need to understand how your end user behaves online in order to successfully “reach” them, right? Well this study, which was repurposed into an infographic can help you out. iAcquire, a full-service digital marketing agency, recently joined forces with SurveyMonkey to issue a “State of Search” study. […]
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