It’s increasingly difficult for marketers to stand out in the crowd. There is so much competition, and people are bombarded from all directions by pleas for their attention. That’s no reason to give up, however. On the contrary, you’ve got to put in extra effort to ensure that you get noticed. Once you’re noticed, you’ve […]
Continue reading[threecol_one] [/threecol_one] [threecol_two_last] What is Jifiti? Jifiti is an in-store gifting platform that allows shoppers to spot something they love, share it with the world, and have their friends and family purchase it for them or chip in for it directly on Jifiti.com. Once that gift is purchased, the shopper gets a notification on his/her […]
Continue readingThe workplace is no place for games, right? Not anymore. Gamification, an idea originally created as a way for brands to incentivize and encourage consumers to engage, has entered the enterprise level. As a younger generation, armed with their smartphones full of games and apps, enter the workforce, many employers are finding new ways to […]
Continue readingWe’ve all done it. You get a short video clip in your email. Meh, you say, as you wearily click upon it, not expecting to be impressed. But then something magical happens. You’re captivated. You’re entertained. You laugh and feel genuine emotions. Before you know it, you’re sending the clip to everyone on your email […]
Continue reading[threecol_one] [/threecol_one] [threecol_two_last] Penelope Trunk Entrepreneur Magazine called Trunk, a dedicated author and blogger, “the world’s most influential guidance counselor.” As surprising as she is informative, her tweets regarding business and life showcase her wit and personality. Follow Penelope Trunk: @penelopetrunk [/threecol_two_last] [threecol_one] [/threecol_one] [threecol_two_last] Entrepreneur Magazine Considered a one-stop shop for the entrepreneurial […]
Continue readingAs an online entrepreneur, you no doubt understand the importance of good writing. Strike that. Great writing. Of course, becoming a great writer is easier said than done. The thing is, you don’t need to be Jane Austen or even Stephen King to learn how to use words effectively. Great online writing is not the […]
Continue reading“The point of running a business is to make money,” an entrepreneur friend of mine tells me. I disagree with him. True, a business needs money to sustain itself, but what’s the point if it’s not enjoyable? I opened my company because I love creating things, entertaining people, and, most of all, doing work that […]
Continue readingIf you’re looking for effective ways to advertise your new website or startup, don’t forget the power of video. Internet surfers, and especially young people, conduct searches on Youtube second only to Google. In fact, studies conducted by aimClear show that video search results produce about a 41% higher click-through rate than plain text results, […]
Continue readingShare this image with your social networks![social_share] A young child makes his way home through a dense forest. He’s keeping close to the trail when he notices some unusual bushes off to the side. Peeking through the shrubs, he realizes that if he could walk directly through them, he would be headed in a direct […]
Continue readingWhen you’re starting to get your name out there, you’ve got to reach out in several directions at once. LinkedIn is a powerful social networking tool that provides an amazing platform to connect professionals across the globe. Though not as flashy as its counterparts, it’s a very potent marketing tool provided your ads reach the […]
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