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7 Keys for Eliminating Subscriber Fatigue
Most of us have two, three, or more email accounts these days: one for personal use, one for work, and another intended to field the flood of inevitable spam we just know is going to inundate our inboxes the moment we relinquish the address. The goal of a successful email marketing campaign is to never […]
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Understanding Robots.txt
Unless you’ve got an IT professional on hand at all times, small business owners more frequently than not have to awkwardly don the hat of a web expert to keep their websites up and running. Even when the biggest publically traded companies have a fulltime staff of the top information technology professionals on hand, the […]
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Google+ Your World: Linking Strategies
Just as Google revolutionized searching the web when it launched in 1997, the beginning of 2012 marked a completely new way of searching the web. Known as Google+, we are now equipped with even more highly specialized and individual Google results for any bizarre word, phrase or question we search via Google. As a Google […]
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6
Split Testing Facebook Ads to Maximize Conversions
Facebook advertising is one of the most powerful marketing tools many small business now have available right at their fingertips. The geniuses at Facebook have made advertising as simple or as complicated as you’d possibly like it to be depending on your preferences. Any business can throw up an ad on Facebook; they’ve really made […]
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8 Secrets to Creating Successful Web Apps
Between the apps available through the Apple Store or the Android platform there is an app for just about everything. Creating a great app streamlines consumers to your business but you’ll need to be creative and put your customers first before your primary intention of marketing your brand. No one wants that spammy feel. Customers […]
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4 Golden Freebies to Outshine your Competition
Beating your competition is the essence of good marketing and equates the success of one business over another. Beating out the competition doesn’t necessarily mean offering a lower price than the other guys; it can mean a wide variety of different things that will set your company apart from the rest. You will likely find […]
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Maintaining Your Motivation as a Maverick
People hate change. Whether it’s your kid sister rebelling against her new curfew or your hipster friend refusing to buy suits for his new corporate job, few people find comfort in the new and unknown. The marketplace is no different – since it’s made up of people, it’s just as resistant to the unproven as […]
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Interview with Navneet Kaushal, CEO of PageTraffic.com
In 1999 while finishing his MBA, Navneet Kaushal started a company on the side and managed to make his first million in the next two years. In 2002, Navneet founded PageTraffic, an internet marketing company that has since grown to an 80-person firm managing over 250 projects. In 2011the firm won the prestigious Red Herring […]
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10 Easy Ways to Decimate Your Google Ranking
Sometimes knowing exactly what to avoid is just as important, if not more so, than the provisions you’re taking to maximize your web marketing. Here are 10 surefire ways to anger the most powerful search engine in the world: Unoriginal Content – Google loathes duplicated content. Their complex filtering systems will automatically ignore content they […]
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Profiting With Pinterest
Who doesn’t love pinning things on Pinterest? It’s highly addictive and it’s predominantly populated by an abundance of women with a mindset to shop. Every board is comparable to a full scale wish list of purchases waiting to happen. Pins are shared, liked and commented right on Pinterest, fed through Facebook or Twitter feeds where […]
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