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Why it’s Smarter to Barter
It’s a system as old as mankind, a discourse that goes something like, “I can offer you this, in exchange for what you’ve got over there.” Bartering is for all intents and purposes a system of trading a good or service for another good or service, outside of the realm of monetary value. These days […]
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3
How to Evaluate Your Marketing Effectiveness: 3 Key Areas for Success
Marketing can sometimes feel like a nerve-racking gamble on your business. It can almost seem like throwing down a chunk of change on a roulette table in Vegas, biting your nails, and hoping for the best. Depending upon the effectiveness of the given marketing plan, this analogy may unfortunately be dead-on. Even if the first […]
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6
Naming Your Baby: How to Choose a Business Name
Selecting just the right name for your new life’s endeavor is definitely not as simple as it may seem. In reality, the name of your business is the first impression you’ll make on your new customers and it’s the very basis for the brand you’ll be working to build. The best way to begin the […]
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4
Staying True to Yourself in Business Communications
As an entrepreneur owning and running a business, it’s hard to delineate between a professional persona and your authentic “you” at times. Being a business owner frequently means pouring nearly every bit of yourself into building your company. The most successful business owners are able to recognize their personal strengths and weaknesses, and when to […]
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5
The Importance of a Social Media Schedule for Your Business
We’ve all rolled our eyes at the repetitive spam mails from companies you’d rather never hear from them again. It’s probably pretty hard to think of a company at the top of mind that doesn’t contact quite enough, right? You’ve likely forgotten about them! Just as in email marketing, having a successful social media presence […]
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4
Should You Outsource Your Internet Marketing?
We’re not in Mayberry anymore! Long gone are the days of those small-town marketing plans, based upon a simple phonebook ad and 2-inch by 2-inch advertisement in the Sunday paper. It used to be that small mom and pop businesses could depend upon neighborhood business and self-made brochures printed off the home computer as sufficient […]
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7 Low-Budget Small Business Marketing Ideas
The very things that are considered drawbacks of owning and running a small business can be easily leveraged to become your company’s greatest strengths. By simply building that close, one-on-one rapport with your contact list, you’ll inevitably be ahead of the multitude of faceless mega-chains. Sure, adding that personal touch takes a bit more time […]
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8
5 Helpful Tips for Managing Stress as an Entrepreneur
There are definitely clear pros and cons of being your own boss. Having to worry about 17 different aspects of the company at once is enough to stress anyone out. Entrepreneurs are challenged to somehow wrangle every aspect of owning and running a business and get it to work functionally. Talk about pressure! If you’re […]
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4
Why Blogrepreneur.com Has a New Look – And Why Your Site Might Need One Too
As you might have noticed, Blogrepreneur.com has a new look. We’re very excited about it, and the feedback so far has been excellent. Everyone knows a good website or blog when they see it. Just the same, pointing out the terrible ones is just as effortless. Fresh design and the successful execution and integration of […]
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2
You Knew it was Coming: It’s Time to Talk about Google+ for Business
Many small businesses feel overwhelmed by the multitude of social networking sites that are becoming more and more “must have”. Google+ is a relative newcomer to the social networking game but has quickly become one of the absolute necessities for any small business. Many web gurus believe that Google+ may have revolutionized the way that […]
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