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10 Reasons Every Small Business Needs to Brand with a Logo
Pretty much every marketing and business expert strongly encourages the owners of small businesses to “brand” their companies with a logo, as well as marketing materials that are consistent across all channels. But what’s the reason behind this advice? The bottom line is that a logo and consistent marketing materials can actually make a huge […]
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Optimize This! What You Need to Know About Search Engine Optimization
As an entrepreneur, you probably operate at lightning-fast speed. You’re trying to cram so many things into one day that you barely have time to breathe, let alone eat. In fact, you’re pretty sure you forgot to wear underwear last Wednesday. At some point, each entrepreneur comes to the realization that he/she doesn’t have the […]
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Content Marketing vs. Link Building: 3 Steps for Taking the Right Approach
When people first step into the internet marketing business, they’re all too often confronted with a decision seen both immediate and essential. That decision, of course, is whether to focus on link building or content marketing to move their website up the search engine rankings and attract more customers. Content Marketing and Link building are […]
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The 4 Essentials Your Blog Theme Should Have
There has to be about a bazillion blog themes out there, ranging from free to several hundred dollars. So how do you choose the one that will work best for your blog? You could hire a designer to create a custom theme just for you, which can be pretty pricy, but a better solution for […]
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5 Tips for Making 2012 Your Entrepreneurial Year
If you’ve been thinking about starting a business, 2012 is a great year to make it happen. And if you’re already in business for yourself, you can make 2012 the year you take it to the next level. You might think that the economy being in the dumps will be an obstacle and make starting […]
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How to Make Prospects Forget that You’re Trying to Sell Them Something
“Hi Sir, we have looked at your website and want to know if you are interested in buying our $200 monthly SEO package.” I maintain websites for clients of mine and have received this call at least 20 times within the past 6 months. Needless, to say, these “SEO providers” have not gotten a single […]
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How to Not Fail as an Entrepreneur
Why do most entrepreneurs fail? Businesses fail everyday for a variety of reasons. They may have run out of money, may have underestimated the competition, may have not known how to operate efficiently, or may have had trouble keeping track of their accounting information. Most of these problems can be avoided if an entrepreneur does […]
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How to Make an AdWords Friendly Squeeze Page
“Sign up now to get your FREE money making success kit!” You’ll see less and less of these headlines on squeeze pages which attempt to gather emails through hype-like offers. Gone are the days of content-less squeeze pages, whose only options upon entering the landing page are the “sign up” and back button. If you […]
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High or Low – Which Posting Frequency Works Best?
How often should you post new content to your blog? Is there any such thing as posting too often? The blogging experts have varying opinions about what a blog’s posting frequency should be. A lot of it depends on the type of blog you have, the audience of your blog, and the actual content you’re […]
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What’s the Deal with QR Codes?
If you’ve been anywhere recently – online or in the real world – you’ve seen them around. They look kind of weird, and if you don’t know what they’re for, they make no sense. They are Quick Response (QR) Codes, and they’re quickly becoming a mainstay of marketers everywhere. If you have a business and […]
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