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The Ever-Present Brand
Whether you’re in startup mode or have been in business for a while, your focus has likely been on developing your products and services. You probably have also designed a logo and a website and joined social networks. But how much time have you spent planning and promoting your brand message? Even if you have […]
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7
Dealing with Negative Feedback on Your Site
In today’s market, businesses are no longer dictating to, but rather listening to and conversing with their customer base. By opening your company up for this type of conversation, you’re also leaving the ability for unhappy customers to complain. And they will often do so very loudly and publicly. In cases like this, what should […]
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4
Must-Have SEO Tools for Small Businesses
Search engines are essential for getting your site noticed; however, it is a huge challenge to optimize your site when you don’t have the resources or tools necessary. With these tools you can optimize your page both on and off site. On-Site Optimization On-site optimization takes into account the factors on your website that you […]
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4
Investors: A Question of Need versus Want
We believe that the answer to the question, “Does it make sense for my company to look for investors?” is a matter of need. In other words, it’s important to take an honest look at your company’s objectives and your options for reaching them to determine if you must acquire financing in order to do […]
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5
Attack Your Time Management Ruts, Routines, & Rituals
A rut is a routine with a series of bad habits that we do over, and over, and over again. Albert Einstein’s definition of insanity is doing the same thing over and over again but expecting a different result. We get into ruts at work, in relationships, physically, spiritually, and emotionally. Routines are activities that […]
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7 Simple Ways to Destroy Your Business
The relationship between a small business and its customers can be very complex at times. And although it’s not as intense as the relationships that we have with our loved ones, similar risks can be involved. The relationship between your business and your customers can be blemished by things like dishonesty, broken promises, and betrayals […]
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7
Simple Principles for Using LinkedIn to Drive Sales
Networking is relevant to all types of individuals and companies. And a perfect example of the power of networking can be found in the website LinkedIn. Over 80 million professionals currently use LinkedIn for professional networking. Regardless of your field of expertise, you likely have business questions that you would like to have answered by […]
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5 Strategies to Boost Email Marketing Success
Every website owner knows that there’s a lot more to email marketing than just sending out a random email now and then. To truly maximize your results from email marketing, you’ve got to have an effective plan that includes targeted, well-thought-out content, consistent effort, and testing. It’s also important to know your audience well and […]
Continue readingWhat’s the deal with Firepole Marketing? (And their $1,000/month guarantee!)
In case you haven’t noticed, all of a sudden the whole wide web is buzzing about Firepole Marketing. Danny Iny, who’s the Firepole Marketing outreach guy, is on every blog you can think of – Copyblogger, Problogger, ThinkTraffic, Freelance Switch, LifeHack… you name it, he’s there. And everyone is talking about their marketing training program. […]
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5
How to Surf Locally – Without Being Local
This is a sponsored post, written by me. All opinions and views are 100% my own. One of the most significant changes the internet has brought about has been the ability to easily communicate with people around the world instantly. It used to be that pen pals from different countries would write to each other […]
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