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Building a Brand? Join the Crowd!
Most start-ups and entrepreneurs will by now have heard of “Crowdsourcing.” It is the Web 2.0 phenomenon that sounds almost too good to be true. It’s a simple way to find hundreds, even thousands of contractors who are on hand, ready and willing to work for your company. Crowdsourcing typically involves outsourcing a range of […]
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18
7 Tips for Kick-Butt Blog Writing
Far different from book or other formal writing, writing for a blog requires its own specific set of skills. And once you’ve got them down pat, you’ll be able to produce sparkling, original, copy that will keep your readers coming back for more. There are tons of books and sites devoted to writing great content, […]
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13
Coming Soon to a Device Near You: Web 3.0
Hold on… aren’t we still figuring out what Web 2.0 is? Well, yes. But those on the cutting edge have been dreaming of Web 3.0 for quite some time already. In fact, the oldest reference we can find to Web 3.0 was when Google CEO, Eric Schmidt, was asked about it at a conference back […]
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13
Social Media Marketing – Why It’s Not Enough
There’s little doubt social media marketing can be a valuable resource for both internet-based and brick and mortar businesses. But it’s just as important to know what it can’t do for you as to know its benefits. While you’ll see a lot of articles on this site and others touting the benefits of social media, […]
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10
5 Steps to Solo Brainstorming Success
When we think of brainstorming, it’s usually something we think about doing with at least one other person. But there aren’t always other people around. Or sometimes those around you aren’t the right people for brainstorming. But as entrepreneurs, we sometimes need the spark that can be lit with a good brainstorming session, and we […]
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34
Flickr – The Best Kept Social Networking Secret?
Chances are good that when you think of social networks, you think of Facebook, Twitter and Foursquare, and when you think of Flickr, you think photo sharing. We recently posted an article on paid and free image sites, in which Flickr was included (with a few caveats) as a great source of free images. And […]
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26
HP’s Viral Hopes – A Powerful Video Campaign Example
What does it take to make a video campaign go viral? It seems that a huge chunk of the videos online that have gone viral were not planned that way. Everything from giggling quadruplets to free hugs have garnered millions of views without any promotion (over 60 million views for the latter!). They are the […]
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28
How to Not Be a Twidiot – 4 Twitter Personas to Avoid
Do you have a Twitter account for your business? If you said yes, good for you! Twitter is an outstanding tool to connect with customers, drive traffic to your site, meet colleagues and industry experts, and much more. In fact, when used properly, you can get more mileage out of Twitter than many paid marketing […]
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17
Perfecting Your Pitch – 7 Questions in 60 Seconds
“What do you do?” It’s a simple enough question, and for many, the answer is simple and easy. If you work at a job, for example, it’s easy enough to say, “I’m an HR manager for Sears,” or “I’m a cashier at the Piggly Wiggly.” Even for some entrepreneurs the answer can be short and […]
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29
3 Things You Thought Mattered – And What Really Matters
There’s no denying that the Internet, including Social Media, has significantly changed the way people do business. The attitudes of customers as a whole have shifted, and the power is moving into the hands of those customers more and more every day. While some of the changes brought about by the move to online communications […]
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