Back-to-School Online Spending and Ecommerce Trend [Infographic]

Back to school is an exciting time, not just for kids and their parents, but for the small business owners who will be supplying them with the tools that they need during the back-to-school transition. Current estimations clock a grand total of $72.5 billion to be spent this season alone. Online business owners take note: Online spending for back-to-school has quadrupled as more parents are turning to the web for their back-to-school purchases, but brick and mortar locations will probably be experiencing the same amount of business any establishment can expect. Endicia has kindly provided us with this infographic to help you get the numbers straight.