Building Your Business Around Learning
Eric Ries hates that he was forced to validate having to throw out 25,000 lines of code by telling himself that he learned something. The core argument in his book, The Lean Startup, is that companies should be learning what they need to know before they move into the development phase. That doesn’t just mean […]
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20 Qualities of the Top Business Blogs in the World
It’s certainly not business as usual for companies using strategic blogging to get noticed. More and more businesses, from corporate behemoths like Coca-Cola and Pfizer to small start-ups operating out of a garage, have found blogs to be an effective way to generate interest. But not all business blogs are created equal. With that being […]
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The Walter White Guide to Entrepreneurship
Breaking Bad is a show about its main character’s blackening soul, the vast abyss of the human condition, and the cost of power. Without the meth thing, though, it’s really a story about a teacher who decides to start his own small business. In preparation for the final season, I threw the best episodes on […]
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How Facebook Structured Our Creativity
MySpace will ultimately be written as a ‘great start’ when the history of social media is finally written. It proved that deep down all we really want is structure. In the beginning of the social media boom, the internet realized that everyone was tired of email groups and internet forums. People wanted to connect, interact, […]
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Infectiously Awesome: How to Build Your Content’s DNA
Part I: The Dancing Baby Effect Humans are social creatures. We like to talk, but we also like to listen. We’ve gone from oral history to the printing press, and eventually made our way to worldwide connectivity with the internet. Originally intended exclusively for military use, the guys over at DARPA discovered that it was […]
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Kickstarter: Is Democratic Funding a Good Thing?
I’m sure you’ve all heard about and even used websites like Kickstarter to back an awesome idea or something artsy. After seeing the success of the Kickstarter campaign for Veronica Mars, I got to thinking about some of the ups and downs of the crowdsourcing format. Crowdsourcing isn’t a new idea. Renaissance artists like Leonardo […]
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Content Diversity is Key to Search Engine Optimisation Success
Most webmasters know by now that if they churn out the same content and build the same type of links again and again, they are likely to be hit by an algorithmic update or a penalty. Google wants its users to be able to search and find high quality sites that offer fresh and original […]
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Five Blogging Secrets for SEO, Community, and Visibility
If you haven’t already started a blog about your business, idea, or community then you should probably get started. The trade magazine, like many other printed publications, have taken a turn towards the internet and getting on board is as easy as logging on to WordPress. You’ve built a website for your product, hopefully installed […]
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8 Content Marketing Goals Worth Pursuing
No matter what business you’re in, content marketing is integral to keeping your brand relevant in a fast-paced world. If you’re not quite sure what content marketing is, it’s generally defined as any marketing format that involves the creation and sharing of media and publishing content in order to attract, communicate with, and thus acquire […]
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YouTube Killed QVC – Five Tips For A New, Shoppable YouTube
QVC is dead. Well, not quite, but Google announced its new plan for organic links to products advertised through YouTube and I can’t wait for it to become mainstream. No longer do we have to see how many necklaces are selling, hear about cool katana craftsmanship, or listen to cue-card pitches. Advertisers no longer have […]
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