When I talk to small business owners about the benefits of blogging, I’m quite often met with resistance. Faced with mounting responsibilities on the operational end, finding the time to keep up with a blog can be regarded as a thorn in one’s side––just another mundane task that either the owner doesn’t have time for. […]
Continue readingIf you own a small business you should be blogging. No excuses. It makes sense for every industry. You do have time. I can overcome any excuse you send my way. If you could offer your customers useful and helpful information and expertise about your industry, wouldn’t you? Blogging is just the tool you need to […]
Continue readingGreat written content is only the bare minimum in today’s online world. You’re going to need more than just great articles to make your website stand out on the crowded web. Deliver real value with great content that’s available through a multitude of mediums. Here are three content strategies that will take your online game […]
Continue readingTraditional marketing techniques are a thing of the past, and successful businesses and people are blogging to get business. Smart? Yes. Besides, no one knows your product or niche better than you, so shouldn’t you be the one promoting you? You’re in business because you have determined that you are the expert at what you […]
Continue readingMore viewers watched online video than TV in 2012, according to SundaySky. Nearly 200 million viewers watched 456.6 million content videos for an average of 6.3 minutes, while sitting through 105.4 billion ads. Video attracted 56 percent of consumer web traffic, along with 20 percent of mobile phone users and 50 percent of tablet users. […]
Continue readingIf you haven’t already started a blog about your business, idea, or community then you should probably get started. The trade magazine, like many other printed publications, have taken a turn towards the internet and getting on board is as easy as logging on to WordPress. You’ve built a website for your product, hopefully installed […]
Continue readingYour business is thriving. You’ve managed to stay ahead of the competition. But staying on top requires a strong and consistent connection to your audience (i.e., your current and potential customers). While a blog offers an excellent forum to build this relationship, it seems everyone’s got one––or more. Like stars in the sky, there are […]
Continue readingMedia coverage––online, print, and social––has the potential to launch your start-up or established business from obscurity to buzz-worthy. But without a glitzy PR firm on retainer (yet), how can you garner the attention of journalists? First rule of thumb––journalists typically want to make some sort of difference. Their mission is to tell a unique story […]
Continue readingOnline marketing has brought the world market to within the means of even the smallest business. However, the enormous size of the Internet market and the number of marketing options can seem overwhelming to a business just starting its first online marketing campaign. Before you begin, take a few minutes to consider the following online […]
Continue readingGoogle Adsense is one of the top choices if you’re trying to monetize a website or blog. However, if you would prefer to not use Adsense or for some reason can’t use Adsense, there are plenty of alternatives that pay well. 1. Infolinks Infolinks offers in-text advertising for its users. You’ll be pleased to know […]
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