Outsourcing Means More Time and Money: 4 Things to Outsource Today
Outsourcing often gets a bad rap, even though it can be a huge benefit to your small business. When you hear the word “outsourcing,” you might instantly think of the rising U.S. unemployment rate, as many jobs are sent to other countries. If that’s something that bothers you, there are plenty of ways to outsource within the U.S.
Additionally, many companies are hesitant to outsource their marketing because they’re concerned about the cost or believe it’s something you do when your business gets a little bigger. However, the cost is minimal when you consider the return, and your company will grow as a result.
Overall, outsourcing can be an excellent way to delegate tasks to the experts so that you can focus your time and efforts on the rest of your business. It means more disposable time and money for you. Not to mention, you’ll get things done right the first time.
You’ll also get services performed by professionals without having to hire employees, which is much more affordable. Because the services are performed by professionals, the returns will naturally be higher as well.
Now that you know outsourcing can be beneficial for businesses of all sizes, you can start outsourcing services yourself. Here are some of the most valuable and high-return outsourcing jobs that will benefit your company most.
When outsourcing your marketing, hire a single marketing company who offers all the services you need – they can become your marketing department. With a single company, you’ll have a unified voice and save a lot of time by explaining things just once.
A great marketing company will offer the following services:
- Social Media: They can create profiles and regularly update and share content on as many social media sites as you need. They’ll also collect data to learn more about maximizing this form of marketing.
- Digital Advertisements: The average internet user is served about 1,700 ads per month, and they see at least half of them during their browsing. An experienced marketing company can get your ads in front of the right people and make sure they see them.
- Copywriting: It’s true that you know your business best, but what business leader has the time to write, edit, and publish content several times per week? Talented copywriters can form strong persuasive arguments for your company and deliver valuable content to your audience.
- Web Design: The quality will be much better if you hand it over to a web designer; your marketing company should have someone on retainer. They can also check that your website is optimized for SEO and other marketing metrics.
- Photography and Videos: 62 percent of marketers say that using visuals in your marketing is highly effective, but only if you have high-quality options. Leave this job to the pros.
- SEO: Raising your rankings in the search results is a huge boost to your business, but it’s very difficult to do without a goal-oriented marketing team. They’ll have established publication accounts and thorough search engine knowledge that you can’t get on your own.
Your company’s professional appearance and communications with customers and clientele will make or break your branding. Unfortunately, a lot of business owners don’t have time to update their blog comments, write press releases, and handle other matters of public relations.
A PR company can handle a lot of your communications for you. They’ll focus on making your brand front and center, helping you develop a persona that your customer base wants to work with. Communication plays a vital role in the success of a business, so you want to get it right.
- Administrative Work
While you’re juggling the multiple hats that small business owners have to wear, you probably have several things stacking up on your desk. You’ll miss phone calls, fail to file paperwork, and struggle to stay on top of emails.
If you don’t have the funds or office space to hire a secretary, consider a virtual assistant. They can answer emails, publish content on your blog, monitor social media accounts, facilitate scheduling, and keep you more organized. Outsourcing this work lets you take some less-important things off your plate so that you can focus on the essentials.
When looking for a virtual assistant, don’t just take the first person who knocks on your door. Check out sites like Upwork or Freelancer to review work and screen your options.
- Legal Needs
All businesses have legal needs, although some needs are less demanding than others. You might be able to file for an LLC or handle other basic legal paperwork without hiring a lawyer, but you shouldn’t try to do everything on your own. Making legal mistakes can have serious repercussions, such as a hefty fine or even jail time.
Hiring a lawyer to keep on retainer is expensive and may be unnecessary, so look for a qualified attorney who does freelance work. Search freelance lawyer networks for attorneys who will do just the work you need at the moment. They won’t charge you retainer fees or exorbitant costs for their services, and you’ll adequately complete your legal work.
As you can see, outsourcing shouldn’t have a negative connotation. Once you start outsourcing some of these tasks, you’ll wonder why you didn’t do it sooner.