Matthew Toren
Author Archives: Matthew Toren
Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs.org, BizWarriors.com and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley).
It’s no surprise that people want to be their own boss. Starting your own business gives you the freedom to call the shots and not have some overzealous manager — or art director — peering over your shoulder all day, telling you how your job should be done. But, starting your own business is a […]
Continue reading
It’s increasingly difficult for marketers to stand out in the crowd. There is so much competition, and people are bombarded from all directions by pleas for their attention. That’s no reason to give up, however. On the contrary, you’ve got to put in extra effort to ensure that you get noticed. Once you’re noticed, you’ve […]
Continue reading
As an online entrepreneur, you no doubt understand the importance of good writing. Strike that. Great writing. Of course, becoming a great writer is easier said than done. The thing is, you don’t need to be Jane Austen or even Stephen King to learn how to use words effectively. Great online writing is not the […]
Continue readingIf you’re looking for effective ways to advertise your new website or startup, don’t forget the power of video. Internet surfers, and especially young people, conduct searches on Youtube second only to Google. In fact, studies conducted by aimClear show that video search results produce about a 41% higher click-through rate than plain text results, […]
Continue readingWhen you’re starting to get your name out there, you’ve got to reach out in several directions at once. LinkedIn is a powerful social networking tool that provides an amazing platform to connect professionals across the globe. Though not as flashy as its counterparts, it’s a very potent marketing tool provided your ads reach the […]
Continue readingWikipedia defines gamification as the use of game mechanics and game design techniques in non-game contexts. Wikipedia boasts a few games of their own based on clicking through webpages in a kind of online scavenger hunt. Video games have come a long way since the days of Pong and Atari although you can still find […]
Continue reading
Share this image with your social networks![social_share] A woman is on a long hike ride through breathtaking valleys and over majestic mountains. After sunbathing atop a cliff overlooking the water below, she sees she’ll have to backtrack in order to return home. Thinking it over, she realizes that the jump into the cool water below […]
Continue readingHave you ever read something really, really boring but struggled through it because you recognized the information was of high value? As students, we’ve all labored through massive, ancient textbooks, our eyes becoming heavier and heavier, our minds overflowing with dates and formulae. As adults, we have a little more discretion. Nonetheless, we’ve all been […]
Continue readingShare this image with your social networks![social_share] Ah, the wonder of youthful enthusiasm. The joy of youthful exuberance. The endless one word replies to any question about their day. The mind of a young person knows no bounds. It’s fresh and not weighed down by cynicism and defeatist attitudes. Time and time again the excited […]
Continue readingShare this image with your social networks![social_share] A man is headed north to reunite with his long-lost family. He knows of only one route to arrive at his destination; a long, solitary road. He sets off one dewy morning full of resolve, pacing himself and stopping to smell the roses along the way. Though he […]
Continue reading