Matthew Toren
Author Archives: Matthew Toren
Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs.org, BizWarriors.com and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley).
Beating your competition is the essence of good marketing and equates the success of one business over another. Beating out the competition doesn’t necessarily mean offering a lower price than the other guys; it can mean a wide variety of different things that will set your company apart from the rest. You will likely find […]
Continue readingWho doesn’t love pinning things on Pinterest? It’s highly addictive and it’s predominantly populated by an abundance of women with a mindset to shop. Every board is comparable to a full scale wish list of purchases waiting to happen. Pins are shared, liked and commented right on Pinterest, fed through Facebook or Twitter feeds where […]
Continue readingMarketing can sometimes feel like a nerve-racking gamble on your business. It can almost seem like throwing down a chunk of change on a roulette table in Vegas, biting your nails, and hoping for the best. Depending upon the effectiveness of the given marketing plan, this analogy may unfortunately be dead-on. Even if the first […]
Continue readingAs an entrepreneur owning and running a business, it’s hard to delineate between a professional persona and your authentic “you” at times. Being a business owner frequently means pouring nearly every bit of yourself into building your company. The most successful business owners are able to recognize their personal strengths and weaknesses, and when to […]
Continue readingWe’re not in Mayberry anymore! Long gone are the days of those small-town marketing plans, based upon a simple phonebook ad and 2-inch by 2-inch advertisement in the Sunday paper. It used to be that small mom and pop businesses could depend upon neighborhood business and self-made brochures printed off the home computer as sufficient […]
Continue readingThe very things that are considered drawbacks of owning and running a small business can be easily leveraged to become your company’s greatest strengths. By simply building that close, one-on-one rapport with your contact list, you’ll inevitably be ahead of the multitude of faceless mega-chains. Sure, adding that personal touch takes a bit more time […]
Continue readingAs you might have noticed, Blogrepreneur.com has a new look. We’re very excited about it, and the feedback so far has been excellent. Everyone knows a good website or blog when they see it. Just the same, pointing out the terrible ones is just as effortless. Fresh design and the successful execution and integration of […]
Continue readingIt takes a decent amount of time to pull together a newsletter that offers valuable information, is fun to read and is aesthetically pleasing. It is all a waste if no one is reading it! Building an email newsletter database can be tricky but it’s a great source for future prospects to turn into valuable […]
Continue readingVideo clips have become a proven technique to capture the attention of your audience. Having a face to share information innately creates a personal connection that is hard to achieve with any webpage packed with words. Having a video or a bunch of videos to build your credibility with customers can seem like a lot […]
Continue readingSmartphones are everywhere. One might say the spotting of a non-Smartphone is a rare event, similar to the spotting of a hand held CD player; it just doesn’t happen often. As of December 2011, there were over 140,000,000 Smartphones actively in use in the United States. In true marketing fashion, new techniques have emerged to […]
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