Matthew Toren
Author Archives: Matthew Toren
Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs.org, BizWarriors.com and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley).
We’re often asked where we see trends emerging and especially at this time of year, with a virtual clean slate ahead of us. 2009 was certainly a revealing year and if nothing else, helped to show us how Internet marketing is here to stay, as the industry in general trended upward during the brutal recession. […]
Continue readingNew media surely isn’t new anymore, although if it is new to you, you are in danger of getting behind the curve. In the space of only a few years the power of the Internet has exploded like an ancient volcano, tending to cover a company’s well honed marketing structure with molten lava or ash. […]
Continue readingBefore Apple burst onto the scene with the iPhone and changed mobile communications as we know it, Blackberry, as perfected by Research in Motion, RIM, dominated the business world. You simply had to have a Blackberry in hand if you wanted to be taken seriously as a business executive and the organization ably stood up […]
Continue readingGoogle Wave continues to enthrall and confuse at the same time. This is a whole new line of communication and is fundamentally much more than just a revision of the basic e-mail concept, as some have said. E-mail as we know it is basically a static concept – distributing notifications back and forth, where they […]
Continue readingIn the United States, do we really value the culture of our people as much as we say we do? After all, this is supposed to be a country that was founded and based on a coming together of cultures, a veritable melting pot, as they say. Culture is something that we should all cherish […]
Continue readingIt’s that time of year again, time to break out the mistletoe, watch the Christmas parade, marvel at the Grinch and eat too much. It all comes around very quickly and soon, with a couple of hiccups and an Auld Lang Syne, we will welcome a fresh new challenge. This is a season for traditions, […]
Continue readingIt’s an integral part of doing business and sooner or later you are going to come across it as well if you are an aspiring entrepreneur. Negative feedback can strike at the heart, especially if you are proud of the work that you do, as hopefully you are! It’s important to understand that, as much […]
Continue reading‘Tis the season for gift giving and rampant consumerism, so why not join into the spirit? With Black Friday & Cyber Monday now behind us, there seems no let-up in the number of special offers available, to try and jumpstart our economy in this traditionally heavy traffic period. As a retailer, you may have been […]
Continue readingWhether we like it or not, business these days revolves around the use of credit or debit accounts and if you’re involved in e-commerce you have to address this situation. It is fairly easy to establish payment procedures using these types of cards for your online business, whether you use PayPal or another authorized reseller […]
Continue readingIt’s such a minefield, isn’t it? How do you set foot into the social media world without making mistakes, even if you are the most hardened industry veteran? The question often asked is how do you market using social media? The blunt answer is, effectively, that you don’t! At least you don’t in the more […]
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