Matthew Toren
Author Archives: Matthew Toren
Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs.org, BizWarriors.com and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley).
If you stop and think about it, there are probably hundreds of things you can do to launch your business to rock-star level. You need to know about the few that would work best for your specific products or services and hone down your list to a laser-fine point. Whether your business is online or […]
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There are certain items that I’ve always deemed too luxurious for my workspace. My first workspace had my Dell, some cabinets, and a bunch of papers strewn about. A combination of not quite understanding how taxes work and fear ended up with the place where I sit for eight hours a day looking pretty sparse. […]
Continue readingEric Ries hates that he was forced to validate having to throw out 25,000 lines of code by telling himself that he learned something. The core argument in his book, The Lean Startup, is that companies should be learning what they need to know before they move into the development phase. That doesn’t just mean […]
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MySpace will ultimately be written as a ‘great start’ when the history of social media is finally written. It proved that deep down all we really want is structure. In the beginning of the social media boom, the internet realized that everyone was tired of email groups and internet forums. People wanted to connect, interact, […]
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I’m sure you’ve all heard about and even used websites like Kickstarter to back an awesome idea or something artsy. After seeing the success of the Kickstarter campaign for Veronica Mars, I got to thinking about some of the ups and downs of the crowdsourcing format. Crowdsourcing isn’t a new idea. Renaissance artists like Leonardo […]
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No matter what business you’re in, content marketing is integral to keeping your brand relevant in a fast-paced world. If you’re not quite sure what content marketing is, it’s generally defined as any marketing format that involves the creation and sharing of media and publishing content in order to attract, communicate with, and thus acquire […]
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Google I/O had its show floor cleanly stolen by Glass, but the real sales figures are in an unintended psychological phenomenon called upon by in-app purchases. Google reported an increase in revenue growth of 7x for in-app purchasing and 2x for subscription models. In-app purchases and subscription models are services that’re a recent invention. So, […]
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Your management report is due––now. A customer wants a spontaneous meeting––today––to discuss a recurring issue. Your boss assailed you in the hallway to remind you that the expense report from your trip overseas is overdue. And those 15 minutes a day you committed to spending on social media is adding up fast. How do you […]
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This post is the result of my obsession with making everyday tasks fun. There’re hundreds of apps meant to rethink how you handle your chores, and a combination of ADD and compulsiveness means I have way too many installed on my phone. I picked the best of the best to share with you, dear reader, […]
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Owning a small business isn’t easy. There’s always some point where the constant demands, paperwork, and deadlines start to wear you down. With a little bit of creativity and lots of organization, you can keep your business in order—-and save yourself time! These four tips can help you get started. #1: Have a System for […]
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